Jeff Alexander, VP of Sales, Coil and Extrusion Division, Valspar
The importance of color is lost on no one. It is one of the biggest factors that shapes our lives and view of the world. Color conveys emotion and defines cultures; it inspires us and provokes reaction. Though the end goal has always
been to produce an exceptional coating that conveys a point of
view on whatever structure it is applied to, the trends that architects use in order to tell that point of view have changed. Color
requests are getting more varied, and texture and prints have
become extremely popular in the last few years as they increase
the aesthetics that a panel and coating alone can provide.
Every color trend starts as a small idea in someone’s mind.
Whether an architect dreams of a vibrant red never before used
on a building, or a coating manufacturer sees the possibility of a
true blue pigment in a lab test tube, dozens of dimension-defying
colors are created every day. These colors are talked about be-
hind the scenes, introduced in cutting-edge projects and then
asked for by the masses. But at the beginning, coating formula-
tions are just as important as the idea itself, and years of re-
search are put in before a product is ever brought to life and
considered a trend.
Coating Creation and Formula Make-Up
In the paint and coating industry, we know that it takes more
than mixing a few pigments and resins together to create a beautiful, long-lasting color. During the development process of a
coating, art and science are carefully combined to produce the
desired end product: a vibrant finish that is durable, sustainable
and imaginative.
The
Intense Color Journey:
More Than Just a Passing Trend
This home faeatures a jet-black coating on metal panels with pops of color.
