The Glidden brand has debuted its newest product offering, Glidden Diamond interior paint
+ primer, which delivers exceptional
durability and is backed by a lifetime
satisfaction guarantee.
Glidden Diamond paint + primer
is 100 percent acrylic and provides a
smooth, beautiful finish with
diamond-tough
durability that
withstands daily
wear and tear.
Featuring outstanding scrubba-bility, washability
and stain resistance, Glidden Diamond
paint + primer beautifies and protects
difficult environments like kitchens,
bathrooms, family rooms and kids’
rooms, helping to keep homes looking
great for years to come.
In addition to its durability, Glidden
Diamond paint + primer provides excellent hide and coverage, making it easier
to get great results. For do-it-yourselfers
or experienced professionals, Glidden
Diamond paint + primer’s combination
of performance and price makes it a
standout value.
“With Glidden Diamond paint +
primer, we’re thrilled to offer The Home
Depot shoppers a new, high-quality prod-
uct designed to stand up to the durabil-
ity needs of an active home,” said Mark
Lancia, senior brand manager, Glidden
paint. The Glidden brand is part of
PPG, a global paint and coatings com-
pany. “Developed through PPG’s global
paint expertise and technology, Glidden
Diamond interior paint + primer helps all
consumers achieve brilliant and lasting
results at an incredible value.”
Glidden Diamond interior paint +
primer also offers DIYers a low-odor and
zero-VOC* (volatile organic compound)
classification. Starting at less than $25,
Glidden Diamondinterior paint + primer
makes exceptional quality and perfor-
mance attainable at an affordable price,
Lancia said. And, according to indepen-
dent test results, Glidden Diamond paint
+ primer’s durability surpasses that of
more expensive super-premium paints.
AsahiGuard Sealant
Protects Architectural
Stone and Tile From
Damaging Stains
Decorative and functional architectural
stone and tile must be able to repel liquids and oil to maintain their appearance
and value. AsahiGuard for Stone and Tile
from AGC Chemicals provides the most
effective deterrent to liquid- and oil-based
stains that can ruin the aesthetics of both
porous and non-porous stone and tile.
AsahiGuard for Stone and Tile is effective for polished stones (such as marble
and granite), porous stones (limestone)
and very porous materials (concrete, terra
cotta, brick and paving stones). It is ideal
for applications such as countertops,
shower stalls, flooring, patios, walkways,
walls, hearths, backsplashes, fireplaces
and pool aprons.
AsahiGuard for Stone and Tile is a line
of high-performance fluorinated sealants
that require just one application added
in the factory or field either by brush or
roller. It cures quickly at air temperature
and is odor-free. AsahiGuard significantly
minimizes staining of porous and polished
stone by a wide range of common fluids,
including red wine, coffee, mustard, ketchup, blue ink, mayonnaise, soda, suntan lotion, motor oil and olive oil.
“AsahiGuard makes architectural
stone and tile resistant to most common
spill-related stains. Surfaces treated with
AsahiGuard are more durable and easy
to clean, adding years of extended life
and value to stone products,” said Mario
Vincenzini, technical service engineer at
AGC Chemicals Americas.
AsahiGuard uses fluoropolymers
dispersed in water to repel liquids by
forming a low-energy surface coating on
treated stone. Liquid beads when spilled
on stone or tile treated with AsahiGuard
sealants. This beading action minimiz-
es the amount of surface area that the
spilled fluid contacts, neutralizes penetra-
tion and enhances cleanability.
AsahiGuard is offered in a range of formulations, depending on the type of stone
or tile and indoor or outdoor use. Custom
formulations provide additional aesthetic
characteristics such as high gloss, low
gloss, enhanced color or a wet look.
AkzoNobel Launches
Technology that Enables
Coil Coater to Eliminate
Pre-Treatment Stage
The new water-based primer launched
by AkzoNobel can be applied in the pre-
treatment stage and allows customer to
be more cost competitive in the market. It
significantly reduces materials’ handling
and conversion costs by turning a double-
pass line into a single-pass line.
“AkzoNobel’s strategic ambition is to
deliver a world-beating innovation and
product portfolio,” said Dominique Fort,
marketing director, AkzoNobel Metal
Coatings. “Our strategy is focused on de-
livering a combination of innovations that
provide differentiated performance and val-
ue-driven benefits for our customers. The
new water-based primer is a great example
of how this strategy is being implemented.”
“Our new pre-treatmentless primer
technology enables a mono-bake sat-
ellite coil line to achieve a two-coats
paint system in a single pass and as a
result to double the capacity,” said Rob
Lagendijk, RD&I Director, AkzoNobel
Metal Coatings. “Moreover, it helps to
reduce energy consumption which is in
line with our strategy to provide our cus-
tomers with more sustainable products
Glidden by PPG Introduces Glidden Diamond
with Diamond-Tough Durability
