Looking to 2016 automotive models, Harrington said the
PPG forecast predicts drivers
will see more vehicles in shades
of blue and orange. Reviewing featured
models at international auto shows is an
important trend-forward focus, she said,
noting that the 2015 North American
International Auto Show in Detroit highlighted vehicles in “great layered blues”
and the International Geneva Motor
Show this year introduced important
models wearing orange- and copper-in-fluenced finishes.
PPG Automotive Color Palettes for
2018-2019 Models
PPG introduced 64 exterior shades to
manufacturers for consideration in styling 2018-2019 model year vehicles. Titled
“AMPLIFY,” the collection includes four
color-trend story palettes:
• Hyper HD is a colorful and impactful theme that welcomes self-expression, performance and modern
technology. The palette includes an
extroverted blend of virtual and re-al-world enhanced color – a mix of
dazzling bright hues with the layered
effects of tinted clears and tri-coats.
• IM perfect is a global trend named
as a play on words, celebrating the
perfection of imperfections and authenticity in individuals living their
best lives and focusing on their
uniqueness with an emphasis on
wellness. This more organic palette
is influenced by nature, with somewhat subdued hues such as foliage
greens as well as copper and brass
metal tones.
•Knight’s Watch is a stronghold
theme providing sturdy reassurance
for safety and security through traditional colors representing refuge
and confidence. Like a silent guard,
the visual code of this palette communicates strength and protection
with dark, dramatic jewel tones and
blackened metal shades.
• Lucid Dreams reflects calmness, sen-
sitivity and privacy, portraying a ref-
uge from technology overload with
fluid, graceful design. The palette
consists of pastel tones with slightly
more color as interpreted in metallic
whites, mint greens, anodized gold/
beige tones and sky blues.
Axalta Coating Systems
Sets Up Scholarship at
University of Applied
Science Vienna, Austria
Axalta Coating Systems has signed a
partnership agreement with the largest university of applied sciences in
Austria to offer one student per year an
Axalta scholarship. The scholarship will
support the student over a three-year
Bachelor of Science degree in High Tech
Manufacturing at FH Campus Wien in
Vienna, Austria.
In addition, Axalta is giving selected
students the opportunity of internships in
positions related to their fields of study.
During the students’ tenure, senior management will take on supervisory and
mentoring roles as the students prepare
their final theses.
The Axalta scholarship at FH Campus
Wien is just one of a number of global
education projects the company has entered into jointly with academic institutions worldwide, which are designed to
promote and to build the skills to help
young people meet the demands of the
future job market.
PPG Completes COLORFUL
COMMUNITIES Project in
Amsterdam
PPG Industries announced the completion of a COLORFUL COMMUNITIES
charitable-giving project in Amsterdam,
which helped revitalize the Amsta Karaad
residential care facility at the Overtoom.
The Colorful Communities program incorporates employee volunteers, products and financial contributions to bring
color and vitality to communities where
the company operates around the world.
Launched earlier this year, the program
expands PPG’s investment in global communities by committing an additional
$10 million over 10 years.
PPG donated $23,000 to Amsta
Karaad, along with SIGMA brand paint
products by PPG, to beautify the gar-
den and building of the organization’s
Overtoom facility. About 70 employee
volunteers from PPG’s Dutch plants
used the Sigma paints for the revitaliza-
tion project.
Amsta Karaad provides support in
Amsterdam for people with intellectual
and developmental disabilities, through
13 residential care facilities and a variety
of other programs. The Overtoom location houses about 100 residents ranging
in age from 5 to 75 years old, most of
whom need intensive support.
“Amsta Karaad does incredibly im-
portant work for our community, helping
improve the quality of life for individu-
als and families in Amsterdam who are
dealing with big challenges,” said Bianca
Maton, PPG internal communications
manager. “This project not only revi-
talizes and brightens the facility at the
Overtoom; it also enables us to bring a
bit more color to the residents’ lives.”
In 2014, PPG and the PPG Industries
Foundation donated more than $5.7 mil-
lion to hundreds of community organi-
zations across 24 countries around the
world. These investments focused on:
education programs that teach young
people skills needed to succeed in stud-
ies and careers related to science, technol-
ogy, engineering and math, such as jobs in
advanced manufacturing; revitalization
