Interior Architectural Coatings Market
January 2016 www.coatingsworld.com Coatings World | 33
Choosing the right interior paint is not as simple as selecting the desired color. The specifics of the job and type of
customer strongly guide the product benefits of interior architectural coatings.
“A homeowner painting the interior of his or her home is
likely searching for a premium product that will deliver good
hide, stain repellency, vibrant color options and long-lasting
durability. Most consumers also enjoy the time-saving benefit
and ease of use with paint-and-primer-in-one products,” said
Passinault. “For these customers, I recommend the popular
PPG PITTSBURGH PAINTS REGENCY Interior Latex Paint.
It is a paint-and-primer-in-one formula that provides excellence
in coverage and resists household stains, while maintaining a
smooth application for a beautiful finish.”
When dealing with professionals, facility managers and com-
mercial property owners often want an interior paint that offers
durability and long-lasting performance with versatility in ap-
plication. “Additionally, low-VOC paints that are also low odor
are preferred because their low odor allows maintenance pro-
fessionals to paint in occupied spaces with little disruption to
everyday activities,” said Passinault.
PPG PAINTS PURE PERFORMANCE Interior Latex
Paint is a versatile, low-odor paint formulated to provide excellent hiding and easy application, in addition to low-odor
and anti-microbial properties that resist mold and mildew on
dry paint film.
“While any paint can give a home a quick facelift, a pre-
mium paint can truly transform a home’s interior and make it
last,” said Opolion. “When looking at interior coatings, savvy
customers will look at a wide range of performance characteris-
tics such as hide, film durability, scrub resistance, and low odor.
For the best performing interior coating, try our ultra-premium,
zero-VOC Everest line of interior paints.”
As government regulations, green building certifications
and health awareness continue to increase, it is important for
today’s professionals to strongly consider the use of green,
or low-VOC paint technology to better serve customers’
needs in both commercial and residential spaces, explained
Passinault. “Professionals and homeowners alike are seeking
interior paint that offers durability and long-lasting perfor-
mance with versatility in application,” he added. “Delivering
premium quality that rivals their higher VOC counterparts,
reduced VOC paint products offer a multitude of product
performance benefits, including low odor. Low-VOC paints
that are low odor are preferred because their low odor al-
lows for painting in occupied spaces with little disruption to
everyday activities.”
The PPG PITTSBURGH PAINTS and PPG PAINTS brands
offer various zero- and low-VOC (*Colorants added to base
paints may increase VOC level significantly depending on
color choice). paint options with low odor for painting occu-
pied spaces, including PPG Pittsburgh Paints WONDER-PRO
and PPG Paints PURE PERFORMANCE interior latex paints.
Additionally, PPG Paints products feature a strong national
spec presence and meet the most stringent VOC regulations and
third-party certifications such as LEED, LEED v4, MPI, CHPS
and GREENGUARD.
According to Robert Wendoll, director of environmental af-
fairs, Dunn-Edwards, the “Holy Grail” of coatings technology is
the quest to formulate low-VOC waterborne coatings that simu-
late the application performance and durability of traditional
oil-based enamels. “The most promising new technologies in-
volve waterborne alkyd hybrid resins, such as the urethane al-
kyd resin we are using in our new Aristoshield products – which
launched in December 2015.”
Aristoshield is a line of ultra-premium, water-based ure-
thane alkyd paint that offers the look and durability of an oil-
based enamel.
Sustainability is central to AkzoNobel’s company strat-
egy, which is to deliver a leading performance by building
on its leading market positions. “Our company sustainability
agenda is called Planet Possible which focuses on securing
more value from fewer resources. It’s how we’re reducing
our impact on the environment and delivering more value
for customers by helping them achieve radically more with
radically less,” said Joosten. “Products that offer a sustain-
ability advantage will become increasingly significant to our
business. Our goal is for sustainable products which bring a
customer benefit to form 20 percent of our revenues by 2020.
Through continuous development, we are creating sustainable
Photo courtesy of Dunn-Edwards
