Kerry Pianoforte, Editor
Much like with exterior architectural coatings, posi- tive housing trends also positively impact the interior architectural coatings industry as well. “For 2015,
in particular, there has been a steady rise in home values and
new home construction,” said Dan Passinault associate director,
Innovation, Products and Execution, PPG Architectural Coatings.
“The improving housing market has had a positive effect on
the interior architectural coatings market in 2015 and we ex-
pect the growth trend to continue in 2016,” said Ethan Opolion,
product manager, Dunn-Edwards. “According to the California
Association of Realtors ‘2016 California Economic & Market
Forecast,’ home sales gained momentum in 2015 and will likely
continue that momentum into 2016 because mortgage rates re-
main historically low while home prices have been moderating.”
“The housing market recovery is not a global trend but
mostly focused in the U.S. with a few clear positive trends
in our key decorative markets such as UK and India,” said
Ruud Joosten, executive committee member responsible for
Decorative Paints at AkzoNobel. “For AkzoNobel Decorative
Paints business we do focus in Asia and speci;cally in markets
like China, Indonesia, Vietnam and Malaysia have been showing growth signs. Although Europe is a mixed picture however
some markets have been picking up such as Spain and Italy. The
UK continues to be an important market for us.”
Postive housing trends, the move to low-VOC and greener coatings and bold
decorating trends are driving the market for interior architectural coatings.
Interior Architectural
Coatings Market
Photo courtesy of Dunn-Edwards
