courts, furnishing kindergarten classrooms and the adjoining playground,
designing and constructing a theater
stage and landscaping the grounds.
“AkzoNobel takes great pride in giving back to the community and we’re
glad to have helped enrich the lives of
the students at El-Tarbia EL-Fikrya,”
said Hanni Radwan, Business Director
for Performance Coatings in North
Africa & Levant.
A special ceremony was held to
unveil the new-look school, which
was attended by The Honorable Mr.
Laurens Westhoff, the Ambassador of
the Netherlands in Egypt. Other spe-
cial guests included Mr. Joost Geijer,
Agricultural Counsellor, Economic
Department; Mrs. Wafaa El-
Khadrawy, Community Development
Manager, 6th of October City
Educational Administration; Rajiv
Rajgopal, AkzoNobel Regional
Director MEA; students, parents and
teachers; and some of the AkzoNobel
Egypt staff and volunteers who helped
with the renovation.
“It was inspiring to watch the re-
sponse of the children when the new
facilities were unveiled,” said manager
of the school, Mrs. Renieh Ibrahim Atta-
Allah. “They now have a range of addi-
tional activities that will support them in
their development.”
AkzoNobel Egypt has a strong track
record of organizing Human Cities proj-
ects. For example, two years ago, the
Ahmed Zewail public school - also in 6th
of October City - was transformed after 25
of the company’s employees volunteered to
begin a restoration which saw it become a
safe, healthy and colorful place for more
than 3,000 students to study and learn.
The Human Cities initiative - every-
thing AkzoNobel does for and with soci-
ety - aims to help the world’s cities deliver
a stronger sense of community purpose,
pride and happiness. The program posi-
tively impacted the lives of more than 9
million people in 2016.
Axalta Releases
2017 Color_gen
Color Collections to
Enable Automakers to
Innovate with Color Insight
Axalta Coating Systems unveiled Color_
gen, its 2017 automotive color collec-
tion for automakers. Released first to
customers at Axalta’s 2017 Color Show
China, which took place in Chongqing
and Shanghai between March 21 and 24,
Color_gen is designed to help car manu-
facturers understand the color prefer-
ences of different generations of drivers.
The collection captures the preferences
of three distinct driving demographics:
GenNext, GenHere&Now and GenLux.
The Color_gen report complements
two other Axalta traditions, the annual
Automotive Color Popularity Report,
now in its seventh decade of publication,
and the company’s Automotive Color of
the Year which is Gallant Gray in 2017.
In combination, these three resources
provide automakers with customers’
