19. Cromology
Clichy, France
www.cromology.com
PRIVATE COMPANY; YEAR ESTABLISHED: 1986
REVENUE: $827 million t (2015: $874 million)
MARKETS SERVED: Architectural coatings
KEY EXECUTIVES
Olivier Legrain, chairman; Bertrand Dumazy, CEO.
Formerly known as Materis Paints the company changed its name to Cromology in 2015. The Group ranks second in France for deco paints and is the market leader in Southern
Europe (Italy, Spain and Portugal). With 10 research labs, 13 produc-
tion facilities and 9 logistics platforms, Cromology designs and pro-
duces decorative paints and sells and distributes its products in more
than 50 countries around the world, with a direct presence in 9 of
them (Argentina, Belgium,
France, Italy, Morocco,
Portugal, Spain, Switzer-
land and Turkey). Cro-
mology operates its own
distribution network of al-
most 400 integrated stores,
Couleurs de Tollens, Zol-
pan, Robbialac and Colori
di Tollens Bravo, which serve more than 50,000 professional clients
and hundreds of thousands of private customers. Cromology’s brands
include Tollens in France, Claessens in Switzerland, MaxMeyer in
Italy and Robbialac in Portugal.
Cromology recently launched a next-generation waterproof exterior coating. This waterproof exterior coating offers a ease-of-use
and its “ 3 in 1” formula allows an application from primer to top
coat. The coating features high resistance against cracking thanks to
the flexibility of its film, an antifouling quality and an extra matte
finish in response to current aesthetic trends. Developed to be used
with the cold pigments’ technology of Cromology, this coating limits the heating-up of the surface to guarantee a long-term durability
and to improve thermal comfort during the summer.
This technical innovation is currently being used by Zolpan, Tollens and Plasdox in their product ranges. The Imperio 3D, Tol’Flexane
and Para Doxane Premium products are based on this technology.
