Sherwin-Williams Sponsors Color Marketing
Group ChromaZone Color Workshop
Sherwin-Williams recently played host to
one of 13 North American 2013 Color
Marketing Group (CMG) ChromaZone
Color Forecasting Workshops at its
Global Color and Design Center.
Each ChromaZone is comprised of
designers and color experts from a wide
variety of industries who are involved
in the use of color as it applies to the
profitable marketing of goods and ser-
vices. The goal of each workshop is to
develop a specific color palette based on
the attendees’ input. The information
gathered and color palettes developed
become part of the broader color dis-
cussions that occur during CMG’s an-
nual fall International Summit. At that
time, CMG’s North American color pal-
ette that forecasts color trends up to 18
months in advance is announced.
The Product Finishes Division of Sherwin-Williams sponsored the Color Marketing Group Workshop at its Global Color and Design Center in Greensboro, North
Carolina. Left to right: Mike Farrell, color expert, designer, artist and product developer; Kathy Andersson, color marketing manager, Sherwin-Williams Global
Color and Design Center and Mark Woodman, president, Color Marketing Group.
10 | Coatings World
www.coatingsworld.com
June 2013
