Frost and Sullivan Releases Study on
European Decorative Coatings Market
New analysis from Frost and Sullivan
“Strategic Analysis of the European Market
for Decorative Paints and Coatings,” finds
that the market earned revenues of more
than € 9, 4 billion in 2012 and estimates this
to reach € 11, 6 billion in 2019.
The growing construction industry in
Eastern Europe boosts the prospects of the
decorative paints and coatings market while
Norway is expected to register the highest
growth in Europe owing to the increase in
residential, commercial and infrastructural
building construction. New shopping mall,
hotel and hospital projects will open up opportunities in Turkey and Sweden.
“Growing consumer interest in home
decoration and aesthetics, and the improv-
ing standards of living in Eastern Europe
have accelerated market growth,” said
Frost and Sullivan Chemicals, Materials
and Food research analyst Soundarya
Shankar. “Moreover, the economic slow-
down has compelled consumers to save
costs by painting their own houses instead
of hiring professionals, widening the scope
of the do-it-yourself (DIY) segment.”
End-user awareness on the benefits
of reduced VOC emissions has accel-
erated demand for waterborne deco-
rative paints and coatings, which will
soon replace solventborne products in
interior applications.
Stringent laws, especially in the
Netherlands, that aim to prevent health
complications, have also forced manufacturers to focus on sustainable products
with low or zero VOC content.
In Western Europe, however, the market has reached saturation, and slow infrastructure growth will limit market revenues
in the short and medium terms. Besides,
materials such as bricks, tiles, glass, decorative concrete, marble and wallpapers serve
as better and cost-effective alternatives.
“Escalating product prices and raw material scarcity add to the challenge, and paint
and coating manufacturers need to strengthen their relationship with raw material suppliers to avoid being affected,” said Frost
and Sullivan research analyst Gabriela John
Swamy. “They need to achieve sustainability
across the value chain, and raise awareness
on the advantages of environment-friendly
solutions over conventional products.”
Market consolidation is a likely trend,
as larger entities look to enhance brand
visibility and expand market share.
Ceresana Analyzes the
Growth Market For Carbon
Black
The market research institute Ceresana
forecasts dynamic growth of global demand for carbon black.
According to the study, market volume is set to increase by more than 3.1
million tons until 2019. Rubber products
mainly utilize carbon black as filler material while other industrial segments need
it as a black pigment.
The automotive industry is the largest sales market for carbon black. Carbon
black is crucial in the production of tires.
“This application area processed more
than 7. 8 million tons of Carbon Black in
2011,” said Oliver Kutsch, CEO of Ceresana.
According to the report, developments
in the automotive industry have strong
implications for the market for tires and
are also dominating in the utilization of
a range of rubber products. On average,
manufacturers of carbon black have been
able to profit from the sound development
of the automotive market in the past eight
years. Not only is the manufacturing of
new automobiles of importance, but also
the number of cars already in stock. In
2010, the threshold of 1 billion vehicles
was exceeded for the first time.
Most important growth on the market
for carbon black will be in Asia-Pacific.
Market researchers forecast consumption
and production volumes to increase at average rates of more than 4.5% p.a. each.
China is dominating the market by single-handedly consuming more than 30% of
total global carbon black market volume.
Furthermore, this region will become
a net-exporter in the future. Production
costs and prices of carbon black are
mainly influenced by the prices for raw
materials and vary greatly due to volatile
prices for crude oil. The increase of the
average global crude oil price from $27/
barrel in 2003 to more than $108/barrel
in 2011 had caused prices to rise significantly in the past already. They rose by almost 130% in the same time frame. Even
though the rise of production costs slows
down in the upcoming years, pressure on
income margins for manufacturers of carbon black will continue to increase.
A Profile of the Saudi
Arabia Paint Industry - 2013
Report Available Now for
Analysis
Research and Markets has announced
the addition of the “A Profile of the
Saudi Arabia Paint Industry” report to
their offerings. This volume updates
the information given in the 2009 edition and it brings up-to-date figures
from Saudi Arabia, which the company
reported on in autumn 2008 before the
global economic crisis, taking into account the economic impact of the Arab
Spring. Historical trade data is presented
in tables in both volume and value. The
report provides a single table paint profile summary and will be provided with
2011 data. Included in the report will
be a summary of key market data and
trends. The main scope of this study is
decorative paints. However, for some
country markets an overview of the protective, general and wood coatings markets is also provided.
The research for this study has taken
the form of an extensive interview program
with senior executives from the paint and
coatings industry in 18 countries. Key findings include: After a period of massive GDP
growth, Saudi Arabia is now experiencing
moderate growth, thanks to the current high
oil prices and the construction of the new
economic cities. CW
