vice president, corporate and
government affairs. “The loyal
fan base of the NHL aligns
with the loyal base of custom-
ers for PPG products. This latest PPG
brand investment broadens our ability to
showcase our product lines that help con-
sumers protect and beautify their world,
including the PPG PAINTS, GLIDDEN
and OLYMPIC brands, and the SICO and
DULUX brands in Canada.”
Keith Wachtel, NHL executive vice
president of global partnerships and chief
revenue officer, said, “We’re honored that
PPG has extended its commitment to
the sport of hockey through a partner-
ship with the National Hockey League.
Partnering with best-in-class paint brands
that have an extensive footprint at re-
tail will extend our reach to millions of
home-improvement consumers across
North America.”
PPG will also receive the opportunity
to integrate its paint brands into select
NHL premier events. In addition to the
NHL Stadium Series at Heinz Field, PPG
and its products will be featured at future
NHL Stadium Series games and the an-
nual NHL Winter Classic game. To that
end, television and venue audiences will
see PPG branding on and around the ice
adorning dasherboards, and off the ice in
programs, scoreboard features and event-
related activities.
As part of the agreement, PPG will
have rights to use NHL marks and logos on PPG paint product packaging,
on store point-of-purchase displays, in
contests and promotions, and through
social media and digital marketing in
the U.S. and Canada. For hockey fans,
PPG is planning a variety of engagement initiatives, including coupons and
promotions for its paint products. The
company also will participate in an NHL
Legacy project through the COLORFUL
COMMUNITIES initiative, a PPG program that aims to enhance, protect and
beautify the neighborhoods where the
company operates.
Axalta Coating Systems
Paints Sculpture of
Abraham Lincoln
Products from Axalta Coating Systems
were selected to paint Seward Johnson’s
“Return Visit” sculpture of Abraham
Lincoln and a contemporary man. The
30-foot-tall bronze sculpture was created
by American artist Seward Johnson and
is owned by The Seward Johnson Atelier,
Inc., a New Jersey-based nonprofit foundation which promotes the appreciation
of, and education about, sculpture and
public art through the creation, maintenance, sale and public placement of
Seward Johnson’s sculptures.
“Return Visit” was painted with
Axalta’s Corlar 824S™, a two-com-ponent epoxy primer that delivers excellent durability and good corrosion
protection, and Cromax Pro, a low
VOC waterborne basecoat. For the topcoat, Axalta’s high-performance Imron
Industrial MS600™ high-solid, low-gloss clearcoat was selected for its high
