Europe
Sponsored by
Mounting
anxieties about
poor air quality
are beginning to
overshadow the
concerns related
to the dangers of
global warming.
Pollution Concerns Drive Market
for Air-Cleaning Coatings
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
Rising concerns about air pollution in Europe are accelerating a swing among the region’s consumers to favoring coatings which help provide cleaner air.
Combatting climate change through reductions in emissions of carbon dioxide (CO2)
remains a matter of primary importance in
Europe. But mounting anxieties about poor air
quality are beginning to overshadow concerns
related to the dangers of global warming.
Coatings which promote lower levels of
CO2 and other global warming gases tend also to
help keep the air clean. As a result these coatings
are seen as having a two-pronged advantage.
Politicians and NGOs in Europe have been
pressing for decreases in CO2 emissions and
in air pollutants to be given an equal priority.
”There is little doubt that terrible levels
of air pollution being suffered by people in
many countries and cities around the world
is finally pushing this issue up the political
agenda,” said James Thornton, chief executive of ClientEarth, London, an international
environmental lawyers group. “This is a very
real public health emergency. It is simply not
acceptable that pollution is not being tackled
as a major health issue. If the water we drink
was causing so many early deaths, we’d take
immediate and urgent steps. The same should
happen for the air we breathe.”
While CO2 levels have been falling in the
region, air pollution figures in some of Europe’s
major cities have been worsening due mainly to
contaminants from automobile and truck fuels
and from industrial plants.
Statistics from the World Health
Organisation (WHO) show that air pollution