AkzoNobel Site Expansion Strengthens
International Brand in South America
AkzoNobel has opened a Performance Coatingsproduction facility in Santo André, Brazil,
which will enable the company to be more
agile in responding to local customer needs
and regional market demands.
The facility - an expansion of an existing site in Santo André, São Paulo - will
manufacture and supply products from
the company’s International portfolio of
high performance industrial, marine and
yacht coatings, which has been present in
Brazil for 90 years.
As well as reinforcing AkzoNobel’s
commitment to investing in innovation
and technology, the new plant will also
help to strengthen International’s market
position in South America.
Commenting on the opening, Jelena
Arsic Van Os, director of AkzoNobel
Performance Coatings in South America,
said: “Our innovation expertise plays a
key role in driving organic growth and
this new facility highlights our continued
focus on adapting to market needs in order to better serve our customers with essential color and protection.
“The investment will add further
momentum to the instrumental role
International is playing in helping
AkzoNobel to strategically diversify its
markets and expand its presence through-
out South America.”
The Santo André expansion has in-
creased production capacity for smaller
batches by 35 percent and for larger
batches by 50 percent. A new distribu-
tion center also means shipping capac-
ity has been expanded by 50 percent.
Meanwhile, an increase in the level of
automation has improved the control of
the production process and, in turn, the
quality of the products.
“AkzoNobel stands out for hav-
ing excellent products and services and
an extraordinary customer base in this
region of key importance for the com-
pany,” explained Pablo Ribeiro, busi-
ness manager for Marine and Protective
Coatings in South America. “It certainly
makes the difference in such a competi-
tive market.”
International products provide protection for ships, yachts, infrastructure
projects and buildings around the world,
including the world famous Maracanã
stadium in Rio de Janeiro.
Axalta’s Industrial Color
Matching App Wins
American Marketing
Association Award
Axalta Coating Systems has received
the Crystal Award for its Axalta AXS
color matching app. The award ceremony was held on May 11 at the Bayou
City Event Center in Houston, Texas
and hosted by the American Marketing
Association (AMA).
Annually, the AMA takes submissions
and follows rigorous judging criteria before selecting winners in categories ranging from print and radio spots to website
design, social media advertising and
more. The awards gala is the largest marketing event in Houston with more than
650 marketing professionals from almost
every industry in attendance.
“We are very excited to be recognized
for Axalta’s commitment to technology
and development. Being selected by the
AMA awards committee is an honor,”
said Kristen Boyd, Axalta Industrial marketing manager, North America. “This
tool provides the powder coating industry a quick and simple way to choose the
best color for their product. Our customers are able to save time and receive faster
and easier color matches.” CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel.......................................................................................8, 10, 35, 38
APV Engineered Coatings ............................................................................... 28
Axalta Coating Systems....................................................................8, 10, 35, 38
Cortec ............................................................................................................. 28
H.B. Fuller ...................................................................................................... 10
Hempel ..................................................................................................... 28, 38
Jotun ............................................................................................................... 10
PPG................................................................................................ 10, 35, 38, 58
Sherwin-Williams ...................................................................................... 35, 38
Valspar ............................................................................................................ 42
