Coatings World - November 2015

AkzoNobel’s influential annual global study of color trends has been launched, with a shade of gold being unveiled as Color of the Year for 2016.

An appropriate color for an Olympic year, it was chosen by a specially invited panel of independent design and color experts to spearhead the company’s ColorFutures 2016 color trend guide.

Recently launched at Somerset House in London, Color Futures underlines AkzoNobel’s wealth of color know-how and is used by leading experts in architecture, fashion, beauty and interior decorating to help keep their work fresh and contemporary.

“Color is an integral part of our busi-
ness and sharing our knowledge with
people around the world means everyone
can be inspired and benefit from its trans-
formative impact,” said Ruud Joosten,
AkzoNobel’s Executive Committee
Member responsible for Decorative
Paints. “Studying global color and design
trends also allows us to stay at the cut-
ting-edge of what consumers want.”
Now in its 13th year, ColorFutures

2016 focuses on one overall theme – Looking Both Ways – with gold being identified as the color that best connects all the keys trends for next year.

“Gold exemplifies the overall theme
of duality,” explained Heleen van Gent,
Head of AkzoNobel’s Global Aesthetic
Center. “It’s bright enough to attract at-
tention, while subtly referring to history
and heritage. So it represents a fusion of
our past, our present and our future.”
The study was developed by the com-
pany’s Global Aesthetic Center in con-
junction with leading design and color
experts from around the world, who con-
ducted detailed research into global social
and design trends. The study drew from a
multitude of influences, from fine art to
technology, design to nature, architecture
to fashion, and music to popular culture.

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