Exterior Architectural Coatings Market
November 2015 www.coatingsworld.com Coatings World | 29
homesteading among millennials, increases in multigenerational
housing, and remodeling trends for existing homes – that are
leading the areas where there has been the most growth.
“This includes the use of higher quality, longer performing
exterior coatings,” he explained. “Products such as metal roof-
ing and structural windows with fluoropolymer coatings that
carry longer warranties are now being used frequently in resi-
dential construction. The demand for a wider variety of colors,
better color consistency and better durability has driven siding
manufacturers to seek out higher quality coatings that provide
them added throughput benefits as well. These include faster
cure rates and reduced racking time like Sherwin-Williams Kem-
Aqua BP Siding Plus, which employs a self cross-linking resin to
achieve these benefits.”
According to Peterson, new construction and the retrofit
market are both expected to achieve slow growth in the com-
ing years. “Window manufacturers expect growth in both the
aluminum and the composite market,” he said. “Energy efficient
and smart homes will use building materials that will reduce
maintenance and improve thermal characteristics. Another sign
of improvement includes an advancement in the quality of coat-
ings in this market. Coatings that reduce the need for recoating
during application or provide longer service life help to ensure
quality and durability. With that said, a problem the industry
now faces is a shortage of skilled help in the building trades.
Though many improved coatings limit the amount of time
builders or remodelers spend to recoat, there is still a need to fill
the growing demand for these positions.”
LEED and Green Building
Over the last two decades, paint and coatings manufacturers
have increased research and development efforts to develop
low- and zero- VOC technology for paints, stains, caulks and
sealants. Delivering premium quality that rivals their higher
VOC counterparts, reduced VOC paint products offer many
benefits for professionals and consumers alike.
“All of PPG’s products are researched and tested to meet
the highest quality standards,” said Mary Ellen Shivetts, senior
product stewardship manager, PPG Architectural Coatings, U.S.
and Canada. “PPG was one of the first pioneers in the paint
industry in developing new performance standards for zero and
low-VOC products. Many of our products have zero- or low-VOC content*(*colorants added to base paints may increase
VOC level significantly depending on color choice), allowing
our products to meet a variety of governmental regulations and
third-party standards nationwide.
For example, PPG’s SIKKENS PROLUXE Wood Finishes
Rubbol stain has < 100 grams of VOCs per liter (g/L), while the
U.S. EPA regulates that stains do not exceed 550 VOCs (g/L)
for semi-transparent stains or 350 VOCs (g/L) for opaque/solids
color stains.
Also, the PPG PITTSBURGH PAINTS and PPG PAINTS
brands offer various zero- and low-VOC* paint options with
low odor for painting occupied spaces, including PPG Pittsburgh
Paints WONDER-PURE and PPG Paints SPEEDHIDE Zero
interior zero-VOC* latex paints.”
Recently, Valspar introduced Fluropon Pure, a reduced hazard-
ous materials focused coating, ideal for architectural projects with
extreme environmental requirements. Fluropon Pure is a Red List
compliant coating that will support customers who participate in
LEED v4 and Living Building Challenge’s Declare programs.
“Designed with transparency top-of-mind, architects and
building owners alike can rest assured knowing Fluropon Pure
coatings are energy efficient and not harmful to the environ-
ment,” said Jeff Alexander, vice president of sales, Valspar. “We
are proud to be a company that keeps sustainability and the
environment at the forefront of our innovations, a trend we see
growing across the architectural market. We were the first com-
pany to incorporate biorenewable materials, like vegetable oil,
in our backers and interior coil applications. In fact, methods
behind the technology have been patented. Additionally, we of-
fer cool coatings like, Fluropon SR, a solar reflective coating
that reduces air conditioning stress, heat island effect and over-
all energy consumption. Valspar is continually striving to pro-
vided the largest color palette and the highest SR values on the
market today. Fluropon SR was specifically designed for metal
roofing, a growing architectural trend we’ve found to be present
in many new construction projects.”
Peterson of Sherwin-Williams predicted that the use of wa-
ter-based coatings for wood architectural products and pow-
der coatings for metal architectural products will continue to
grow. “Liquid coatings are now offered with higher solids,
lower VOCs and sustainable raw materials,” he noted. “Our
SHER-NAR 5000 Architectural Baking Enamel holds the sole
U.S. spray license for Arkema’s Kynar 500 FSF PVDF resin.
This fluorosurfactant-free license means that 100 percent Kynar
500 FSF PVDF resin is used, which allows architects to meet
the stringent AAMA 2605-13 specifications and provide long-
lasting performance in a variety of weather conditions. It pro-
vides an environmentally responsible approach as its base resin
guards against chalking, pitting, chipping and premature aging
while delivering long-life protection for color and gloss.”
Dunn-Edwards also offers a variety of ultra-low and zero
VOC coatings for architectural use. “The range of products,
such as Evershield an Ultra-Premium Exterior Paint Line and
Everest, provide a ‘green’ coatings solution for any exterior or
interior project,” said Bosveld. “In addition to simply offering
these types of products, we also provide unique services such as
a Green Building, CHPS (California High Performance Schools)
and LEED (Leadership in Energy and Environmental Design)
Specification Guides. In terms of actual coatings formulations, all
Dunn-Edwards manufactured products are EG-FREE. Ethylene
Glycol (EG), a solvent often used in water-based paints, is listed
as a Toxic Air Contaminant (TAC) and Hazardous Air Pollutant
(HAP). In 1983, we were the first in the industry to voluntarily
replace EG with Propylene Glycol, a non-toxic alternative “
generally regarded as safe” by the FDA, so that all our paints contain
neither EG nor any other TAC or HAP compound. Dunn-Edwards is the first paint company to label its products with
RAVOC ratings — Reactivity-Adjusted VOC Content — a better
