Violet Verbena
Named 2017 Color
of the Year by PPG
PAINTS Brand
The PPG PAINTS brand unveiled its
2017 Color of the Year: Violet Verbena
(PPG1169-5), which the company described as a grayed-off, moody purple
with a chameleon-like presence.
“Violet Verbena is at once as nostalgic
as it is modern. It’s substantial in a world
that can sometimes seem so temporary,
luxurious in a harsh world that needs
pampering, and introspective and private
in an invasive world,” said Dee Schlotter,
senior color marketing manager, PPG.
“Purple was unanimously selected as the
2017 Color of the Year by PPG’s global
color experts for its distinctive qualities.
We are seeing this shade of violet on the
runway in fashion, and in textiles for the
commercial and residential segments.”
Schlotter cited a new era of consumer
mindsets as part of the reason that the
PPG Paints brand selected Violet Verbena
as the hottest color for 2017. These new
attitudes defy convention and blend ide-
ations of gender, relationships, careers,
workplaces and living spaces, she said.
“Consumers now embrace the middle
ground between masculine and feminine, young and old, and work and leisure. Violet Verbena’s blending of gray
and violet reflects that middle ground,”
Schlotter said.
Violet Verbena serves as an ideal
evolution of the bohemian, gypset (gyp-
sy-jetset) consumer lifestyle that has
been trending recently. As this type of
consumer shifts in to new attitudes and
experiences – they are becoming more
mindful, more mystic, and more deeply
involved in spiritual exploration and fas-
cinated with cosmic exploration, she said.
“Consumers are drawn to the galactic
dark colors that combine deep purples,
blues and grays to create an intriguing
futuristic vibe,” Schlotter said.
PPG’s more than 20 color stylists
around the world, each specializing in
different markets, collaborate to determine styles and color trends for homes
as well as electronic devices and automobiles. The company’s unique position as
a color leader in multiple industries enables it to observe and translate emerging
global color trends for its customers’ applications – from consumer goods to automotive, from residential to commercial
to industrial design.
The PPG Paints brand’s 2017 Color
of the Year is a unique violet hue with
a quality that allows it to adapt to surrounding environments and complement
