About Grupo Siro
Grupo Siro is one of the most prominent
manufacturers of biscuits, pasta, bread,
pastries and cereals in Spain.
It was established in 1991 with the acquisition of Galletas Siro by Danone. Since then
it has always focused on innovation and the
use of technology in all its business processes to offer the best quality products at the
best price.
Currently, it manufactures over 300 different products and has 13 production
centers, a logistics warehouse, a R&D&i
center, a sub-product test center, two office complexes and the headquarters of the
Grupo Siro Foundation.
Needs of the customer
The company has experienced tremendous
growth in recent years, especially because
of the enormous demand by its primary customer: the Mercadona supermarket chain.
At some point, this growth and the consequent increase in production raised
warehouse space needs, usually located
within the factories themselves. The company chose initially to rent out external
warehouse space to keep pace with production, but that hindered the coordination of its supply chain and increased
operating costs.
Resolved to base operations on efficient solutions for their needs and to drive
growth, Grupo Siro commissioned Mecalux
in the construction of a new logistics center
at its headquarters in Venta de Baños
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