JULY 2015
VOLUME 13 NO. 7
inside
29 The Rainmakers
BY DC VELOCITY STAFF
For our 2015 Rainmakers, success isn’t just
about fame and fortune. It’s also about making
a contribution to the logistics field and
advancing the profession.
45 Scanners get a new image
BY BEN AMES
Falling camera prices trigger a shakeup in the
auto ID world, with the old 1-D laser bar-code
readers giving way to sophisticated image-based
scanners.
51 Warehouse space,
by the drink
BY MARK B. SOLOMON
Need DC space for a seasonal surge or a
quick-hit market opportunity? Flexe may have
a deal for you.
55 Bitter medicine
BY BEN AMES
As new federal track and trace requirements
begin rolling out, the pharmaceutical supply
chain confronts the challenge of managing a
flood of data.
61 Is Amazon a 3PL?
BY ROBERT C. LIEB AND KRISTIN J. LIEB
As Amazon expands into logistics services,
the giant retailer is taking on more of the
characteristics of a third-party logistics (3PL)
company. How might that shape the industry’s
competitive landscape?
69 Roll out the barrels—
with care
BY MARTHA SPIZZIRI
For New Belgium Brewing Co., new dock
equipment evened out bumpy transitions for
lift-truck drivers, cutting down on damage to
product and equipment.
