NOVEMBER 2014
VOLUME 12 NO. 11
inside
26 Omnichannel
navigator: interview
with Kerry Coin
BY JAMES A. COOKE
For many retailers, omnichannel
commerce is new and uncharted
territory. But consultant Kerry W.
Coin has been there and now offers
some guidance on how retailers can
master a strategy that’s fraught with
supply chain challenges.
31 Ignore the dray, and
it could go away
BY MARK B. SOLOMON
The drayage business is in bad
shape and suffers from benign
neglect. Can technology and a more
enlightened stakeholder attitude
reverse the decline?
37 Virginia is for
(logistics) lovers
BY SUSAN K. LACEFIELD
Companies seeking a new
distribution center site will find a lot
to love about Virginia, including a
deepwater port and its location in the
middle of the Eastern Seaboard.
47 Zoned in
BY DAVID MALONEY
Looking to stay on top of your order
fulfillment game? Zone routing offers
the benefits of goods-to-person
picking at a fraction of the cost.
