HEADQUARTERS:
P.O. Box 218
2170 Julia Simpkins Rd.
Hiwassee, VA 24347
Tel.: (540) 980-7233
Fax #: (540) 980-8781
E-mail: hoover@hoovercolor.com
Web: www.hoovercolor.com
COMPANY DESCRIPTION:
Hoover Color was established and incorporated in 1923 in
New York. Now located in the heart of the Blue Ridge
Mountains of Virginia, Hoover Color is adjacent to two major
interstate highways—I-77 and I-81—putting it within a one-day drive of the majority of the U.S. population. Hoover Color
also has easy access to the ports of Norfolk and Richmond,
Virginia, and Charleston, SC.
The company owns 3,000 acres of land in and around
Hiwassee, where it maintains its mine sites, production facilities, laboratories and corporate offices. The main complex
comprises 66,000 sq. ft. of production and warehouse facilities, 4,000 sq. ft. of lab space, and 3,600 sq. ft. of office area.
The original plant was built on this site in the early 1920’s,
with the last major renovation and expansion completed in
1991.
TECHNOLOGIES, PRODUCTS & SERVICES:
Hoover Color’s business includes the following areas:
Mining, Production, and Sales of Natural and
Blended Iron Oxide Pigments - From its inception,
Hoover Color has been blending pigments to rigid color
specifications for their customers. With the purchase of the
Hiwassee facility in 1970, Hoover Color also acquired mineral deposits, which made it fully integrated in the mining
and manufacturing of Siennas, Umbers, and Ochres. These
rich earth tones are the hallmark products for Hoover
Color, especially Raw and Burnt Siennas. Our product
range includes Natural and Synthetic Iron Oxides, Blended
Iron Oxides, Chromium Green Oxides, Van Dyke Browns,
Tuscan Blends and Complex Inorganic Pigments.
Distribution of Pigments (under the manufacturer’s
label and manufactured to Hoover Color’s Specification in
toll production agreements) - In order to offer our cus-
tomers a wider range of colors, Hoover Color has reached
agreements to distribute certain pigments and has contracted the toll manufacturing of others. Various Synthetic and
Natural Iron Oxide pigments, Mixed Metal Oxides and Van
Dyke Brown pigments are all distributed in order to give our
customers a complete range of inorganic colored pigments.
Pigments for Colored Concrete Products - Hoover Color
provides oxides of iron to produce yellows, reds, blacks and
browns; chromium oxides to produce greens and titanium
dioxides produce whites. Oxides of cobalt and/or copper can
produce various greens and blues. All of these pigments are
produced by Hoover Color and comply with ASTM test
method C979, “Pigments for Integrally Colored Concrete.”
Hoover Color uses a computerized color measuring system to
measure these color variations and publishes this information to its customers in a “Certificate of Analysis.” This helps
to ensure that the color variation is within previously stated
specifications..
Manufacture & Sale of the Hoover Automatic Muller-Since the 1940s, Hoover Color has always been in the forefront of color control, developing the Hoover Automatic
Muller. The Hoover Muller has since become the standard
piece of testing equipment for the pigment industry. It is
also widely used in the ink and cosmetic industries. The
Hoover Muller has been recognized by ASTM and ISO as
an approved way to prepare samples for color evaluations.
The Hoover Automatic Muller provides a quick and easy
method for preparing a small sample of pigment-resin dispersion. Glass plates that shear the pigment into the resin
are easily cleaned by the solvent used in solubilizing the
resin. This piece of equipment continues to find new uses
wherever incoming pigment quality is a concern.
