E ditor’s Page
UV technology is an
industry bright spot
Environmental concerns surrounding the reduction of
VOC emissions, reducing energy costs, improving
productivity and improving performance are four
key factors driving technology innovation in the coatings
industry today.
Whether it’s at the auto plant, the body shop or the cabinet
makers facility, end-users need coatings that are stronger,
safer and just overall more efficient. In the quest for alternatives to solvent-based finishes, radiation curable coatings
continue to gain favor. Ultraviolet (UV) and electron beam
(EB) coatings offer lower VOC emisions, quicker processing
times, more durable finishes and space savings in the plant.
As a result, the UV and EB coatings market is one of the
stronger growth areas in the coatings industry.
Representing 1.82% of all coatings globally with a value of
$1.410 billion in 2007, according to The Chemark Consulting
Group, radcure coatings still only make up a small chunk of the
the coatings industry. Some of the hurdles this coatings technology faces include a high initial cost of investment when
switching over to a UV/EB system. However, paint manufacturers Coatings World spoke with for this month’s “Radcure
Coatings Market,” which begins on page 26, all believe that in
the long run the benefits outweigh the costs.
Another area that has represented a challenge to the UV/EB
coatings market has been the finishing of three-dimensional
objects. But with advances in nanotechnology this problem
might soon be solved.
So while the UV/EB coatings market is still relatively small
compared to other coatings markets, it is perhaps the fastest
growing and as technology continues to evolve, it too will continue to grow.
Also in this issue you will find an interesting story dedicated
to color, which is perhaps the most crucial element influencing
consumers’ purchase decisions. If you want to gain more
insight into the psychology of color, turn to page 32 to find out
what color experts from several paint companies have to say.
TWRIGHT@RODPUB.COM
The Resource for the
Global Coatings Industry
A Rodman Publication
70 Hilltop Road • Ramsey, NJ 07446 USA
(201) 825-2552 • Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Tim Wright • twright@rodpub.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna • tomb@rodpub.com
ASSOCIATE EDITOR
Kerry Pianoforte • kpianoforte@rodpub.com
ART DEPARTMENT
Michael Del Purgatorio • michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe), Piyul Mukherjee (India)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Barb Anwari, Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (Rohm and Haas)
Sidney Lauren (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
RODMAN PUBLISHING
PRESIDENT
Rodman J. Zilenziger, Jr. • rod@rodpub.com
EXECUTIVE VICE PRESIDENT
Matthew J. Montgomery • mmontgomery@rodpub.com
GROUP PUBLISHER
Dale Pritchett • dale@rodpub.com
ADVERTISING SALES
Robert Frederick • rfrederick@rodpub.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 • Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 • Fax: (852) 2869 5919
mchhay@ringier.com.hk
CLASSIFIED ADVERTISING SALES
Patty Ivanov • 631-642-2048; Fax 631-473-5694
patty@rodpub.com
PRODUCTION MANAGER
Mamata Chattopadhyay • mamata@rodpub.com
CIRCULATION DIRECTOR
Joe DiMaulo • jdimaulo@rodpub.com
WEB MASTER
Jason Lawton • jlawton@rodpub.com
COATINGS WORLD’S circulation is audited by BPA Worldwide.
