Photo: Thompson’s Water Seal
According to Thompson Water Seal’s director of marketing, Mike Kozlowski, the market
for deck care products is primarily driven by DIYers. “It’s an inexpensive way for home-
owners to protect and beautify their investment,” he said. “A project like making over a
deck or staining a fence also is one of the most achievable DIY projects, even for peo-
ple with very little experience.”
we recover from the economic downturn,
with DIYers still leaning on the frugal
side, renewing and reviving old surfaces,
as opposed to buying new. When con-
struction picks up that’s when we will
see rapid growth for the wood coatings
category.”
“DIYers are continually seeking more
and more convenience and time saving
applications and products,” said Moon.
“In addition, environmental impact con-
tinues to be of concern. Because of this
water-based products are gaining more
and more popularity. However, at the
end of the day, the products must have
the same or better performance charac-
teristics as their traditional oil-based
counterparts.”
THE LATEST OFFERINGS
FOR WOOD COATINGS
Benjamin Moore recently introduced
Arborcoat waterborne exterior deck
and siding stains. Arborcoat utilizes
the same patented Gennex waterborne
colorant technology developed by
Benjamin Moore over the past decade.
This waterborne stain delivers a low
odor, low VOC product that performs
as well as conventional stains, according to the company.
“A waterborne exterior stain is not a
new product, but Arborcoat is succeed-
ing where others previously failed,” said
Minchew. “In short, it’s an advanced
technology for preserving wood.”
Five products comprise the family of
Arborcoat Waterborne Exterior Stains.
Transparent, Semi Transparent and
Protective Clear Coat are options that
offer exceptional protection while allow-
ing the natural color and texture of the
wood to show through. For those want-
ing to completely mask the wood grain
but retain the textural qualities, there is
a choice of Arborcoat Semi Solid or Solid
finishes. These are acrylic formulations,
with performance properties that are
equal to the previous products. Semi
Solid is available in 75 popular colors
and Solid in any color.
