In neighbouring Abu Dhabi, the largest
and by the far the biggest oil and gas producer of the emirates in the UAE, the residential housing supply is poised to increase
by 35 percent of the current stock in 2011-
13, according to local real estate analysts.
In Dubai, the UAE’s other large emirate,
the existing housing stock is set to rise by
around 20 percent as the emirate, which is
the Gulf’s commercial and financial center,
recovers from the collapse of a property
boom around two years ago.
However the decorative paints market as
a whole in the UAE has been growing relatively slowly this year because of a decline in
the number of public sector and commercial
construction projects. Throughout the Gulf
big construction schemes, like hospitals,
schools, universities, sports complexes, as
well as offices, large hotels and other commercial buildings, make up a key part of the
decorative paints sector, accounting for as
much as 20-40 percent of total sales.
With its big rise in public expenditure,
Saudi Arabia’s large projects market is
flourishing with big sums being channelled
into the building of healthcare and educational facilities. Qatar is preparing to host
the 2022 World Cup, soccer’s premier tournament, which with the Olympic Game’s is
the world’s largest sporting event. Already
the planning and design of five stadiums
has started, with coating companies vying
to be included in the list of ‘specifiers’ or
qualified suppliers for the schemes.
“The high number of large projects is
what makes the Middle East decorative
paints market different from most other regional markets, particularly Europe where
they are becoming comparatively uncommon,” said Baite.
Bidding for coatings contracts in public
sector and commercial schemes requires
paints companies to form dedicated teams.
These include networks of staff and agents
around the world because of the high number of big projects in the Gulf, which are designed by international architects and built
by international building contractors.
“You have to work long-term on these
projects which means being in contact
with architects and contractors long before
the projects are announced,” said Aaberg.
Companies like Jotun and Hempel are
well positioned to win the paints con-
tracts for mega projects in the Gulf be-
cause they also have strong protective
coatings businesses.
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