porate leadership while retaining
and supporting individual manufacturing or warehouse sites for
each business group. Horn’s focus
on selected industries mirrors the six
groups into which its business is organized:
Nutraceuticals, Coatings and Building Materials, Advanced Materials, Food Tech, Essentials, and Animal Wellness.
Konica Minolta Sensing
launches new corporate
website
Konica Minolta Sensing Americas, Inc.
(KMSA), a leader in the industrial measurement of color, light and shape,
launched their new corporate website to
better serve its customers in the Americas.
KMSA departed from its past web structure and pushed their website forward in
one giant leap; incorporating the latest web
technology and completely rethinking how
to connect with existing and new customers. Overall navigation is much improved with graphical icons being used
throughout the site as well as providing several different easy to use filters to help guide
users to the correct products.
“Our web visitors are extremely im-
portant to us and we want to make it easy
for them to find a solution,” said Lou
Carulli, marketing manager for KMSA.
“The site was designed with 2 types of vis-
itors in mind. Type one is a new visitor
that has identified a problem within their
company but may not be familiar with the
existing technology that’s available. Type
two is a visitor who is experienced, knows
the science behind how our products
work, and is looking for something spe-
cific. Both will come to find a solution
which could be the same instrument, but
each will take a different path to arrive to
that solution.”
In addition to improved navigation, a
new area called “The Learning Center”
was added to educate visitors on the sci-
ence behind the instruments and how a
solution from Konica Minolta Sensing can
improve their business. An expanded “On
Demand Webinar” section now includes
support for Spanish and Portuguese lan-
guages, allowing visitors from Latin
America the ability to educate themselves.
In this virtual environment guests can
move at their own pace with complete
control to pause, fast forward, rewind or
skip to specific topics.
Perhaps the largest addition to the new
sensing.konicaminolta.us website comes
from the complete catalog of accessories
available for each category of instrument. “
Log on to http://sensing.koni-
caminolta.us/ to experience the new site.
Introducing EAG Coatings
Solutions
Effective November 15, 2011, CAS-MI
announced that it is renamed EAG Coatings Solutions. This rebranding emphasizes the commitment to coatings product
development and analytical problem solving, while also reflecting the company’s recent inclusion as one of Evans Analytical
Group’s 20 worldwide laboratories. At
EAG Coatings Solutions, clients benefit
from a virtual research and development
laboratory supporting new product development from concept to commercialization. This independent analytical
laboratory also offers an array of problem
solving services, including reverse engineering, contaminant identification, failure analysis and chemical analysis.
Initially established in 1943, the Detroit area facility has long been a trusted
partner supplying both analytical and development services to large and small entrepreneurial companies in the paints and
coatings industries. The company became
CAS-MI Laboratories in 2004, and
launched the CAS-MI Innovation Center
in 2009 after moving to a new 11,000 sq.
ft. facility in Ypsilanti, Mich. It was acquired by Evans Analytical Group (EAG)
in April 2011. Headquartered in Santa
Clara, Ca., EAG has an international network of laboratories, focused on all aspects of materials characterization and
electronic testing, enabling customers to
accelerate their R&D, deliver their products to the marketplace more quickly, and
to provide third party independent verification of materials.
“EAG Coatings Solutions has successfully assisted entrepreneurs and international companies in product development
for innovative paint and coating technologies for many years,” said Stephen Hall, vice
president and general manager of EAG
Coatings Solutions. “Our new name emphasizes both our development capabilities
and our analytical support services.”
Lonza forms manufacturing
license agreement with
Sumitomo Seika Chemicals
Arch Chemicals Inc., an indirect,
wholly owned subsidiary of Lonza Group
Ltd. operating within the Lonza Microbial
Control business sector, has reached an
agreement pursuant to which Sumitomo
Seika Chemicals Co., Ltd. of Japan has licensed Arch under certain patents in the
United States, Europe, Japan and China
covering an advanced method of manufacturing 1, 2 benzisothiazolin 3-one
(BIT). Under the agreement, Arch has the
right to sub-license the technology to third
parties, and to enforce the licensed patents
against direct and indirect infringement.
“We are pleased to come to this agreement with Sumitomo Seika,” said Mark
Kenline of Lonza Microbial Control’s Materials Protection business. “BIT is widely
used as a preservative in our key market
segments, where it is sold under the Proxel
trademark, and this licensing agreement
enhances our ability to provide our customers with global registrations, security
of supply, unparalleled product support,
and products manufactured by the best
available technology.”
Lanxess launches a fully
revised website for its
colorants products
Effective immediately, Lanxess’ business
unit Functional Chemicals (BU FCC) is
presenting its business line Colorants on
the internet on a fully revised website. All
information on products, industries and
applications is now presented under
www.colorants.lanxess.de and www.col-
orants.lanxess.com.
“We want to provide our customers
with comprehensive information through
the new website,” said Dominik Risse,
head of marketing colorants in the BU
FCC. “In revising the site, we compiled extensive information on our products. We
are also offering direct search tools that
make navigation easier for the user. In addition, we placed great emphasis on an attractive presentation.” CW
