Coatings World - broadwaycheer

emerging markets, increasing urbaniza-
tion, climate change and the limited avail-
ability of fossil fuels require new concepts
with regard to sustainability and energy
efficiency.”
BASF is working to develop functional
materials and solutions that will con-
tribute to the vehicles of the future
whether for cars with classical internal
combustion engines, hybrid drives or elec-
tric ones, according to Russell.

In conjunction with the trends men-
tioned above, coatings solutions from
BASF are designed to help improve the
productivity and environmental perform-
ance of carmakers. For example, BASF in-
troduced the environmentally friendly
cathodic e-coatings CathoGuard 800 and
900 product lines. “Cathodic e-coating,
which is the first paint layer applied to a
body, forms the basis for perfect automo-
tive surfaces,” said Russell. “It protects the
car’s surfaces, edges and cavities from cor-
rosion. The innovative new paints also
contain less than one percent solvents.”
Also on the technology front BASF
Coatings recently received several awards
for XFine, its automotive color innova-
tion. The German Design Council selected
the paint manufacturer as a winner of the
2011 Automotive Brand Contest, the first
international brand and design competi-
tion for the automotive industry.

“Being selected as a winner of the Au-
tomotive Brand Contest for this intensive
metallic special effect paint underscores
that our design and technology compe-
tence is highly valued and that XFine has
helped us to attract a great deal of inter-
est,” said BASF color designer Mark Gut-
jahr. “As a coatings manufacturer, we are
highly honored to receive the award. After
all, nearly all the other prize winners are
our customers, the automakers.”
XFine has also been nominated for the
2012 German Design Award, one of Ger-
many’s most prestigious design awards,
sponsored by the German Ministry of
Economics and Technology (BMWi).

T
H
E Patented blending/dispersing blade design makes radical improvement over old saw tooth designs

On the Automotive Campus in Southfield, Michigan, technicians Michael Garner, Andre Underwood and Lynn Pattison evaluate the color structure of panels. These were previously subjected to a number of stress tests.

POLY STAINLESS Stirrers Or Complete Units For: PAINTS URETHANE FOAMS ADHESIVES SLURRIES INKS GROUTS CEMENTS ETC. . . .

Most efficient and aggressive blending/dispersing blade available. Provides proper combination of pumping action and shear/ dispersion essential for fast consistent results. Built in pumping action cuts processing time. Longer life due to heavier gauge construction. Less heat due to shorter required running time. Excellent for high or low speed and high or low viscosity. Supplied with hubs or mounting holes required to retrofit and upgrade present equipment. Pumping blades without teeth are available and are excellent for gentle blending and agitation.