MNYCA Hosts Workshop on Social Media
Strategies and the Coatings Industry
The Metropolitan New York Coatings Association (MNYCA) recently held a workshop on “Social Media and the Coatings
industry.” The workshop provided a
forum for professionals involved with the
coatings industry to learn the benefits of
using social media, such as Twitter, Facebook and Linkedin, as well as tools for
optimizing a company’s website and
search engine results.
According to MNYCA, in 2009, 59
percent of the network users in the United
States had created a social network profile. Facebook alone had 750 million
members as of August 2011. This presents
a huge opportunity for companies to get
their message out.
The workshop featured three speakers
well versed in the ins and outs of developing a social media platform to best suit
a business.
Andrew Dell’Aglio, regional sales
manager of Yellowbook360, began the
workshop with a presentation focused
on the changes and advancements that
the Internet brings to local business
owners. He outlined the various New
Media products that are available for
local business owners.
Matt Koenig, a regional manager of
Yellowbook360, gave a presentation on
print and interactive online marketing.
The primary focus of his presentation was
on how small- and medium-sized businesses can attract the most potential customers. Koenig offered his expertise on
effective web design and the role of search
engine optimization principles to allow
businesses to reach the first page of
Google and other search engines for their
desired target audience.
The workshop ended with a presen-
tation from Mike Walker, CEO of Walk-
erTek Interactive Marketing. Walker’s
presentation mainly focused on the
ways to make Twitter, Facebook,
Linkedin, Youtube and other social
media work for a business. During his
talk, he focused on developing a social
media program for a company and ex-
plained why social media content makes
a difference. He also offered suggestions
on choosing the right social media plat-
forms and how to tie different platforms
together to form a comprehensive social
media platform.
74 | Coatings World
www.coatingsworld.com
March 2012
