&
High Performance
Special Effect
Pigments Market
Bolstered by a rebounding housing market and strong auto sales, the high performance
and special effect pigments market has been showing modest signs of improvement.
By Bridget Klebaur, Associate Editor
The market for special effect and high performance pig- ments (HPP) has been slowly showing signs of improve- ment in 2013, despite the troubled economy. However,
the market is still not back to pre-recession levels and competition is tough.
“Due to continued although slow, growth in the economy, we
continue to see a positive upswing in the high performance and
special effect pigments market in 2013,” said Scott Heitzman,
global product manager- high performance pigments, Sun
Chemical Performance Pigments. “Global demand for dyes and
pigments is estimated to grow annually at a four percent rate.
The demand in the United States is stronger due to the rebound
in the housing market and strong automotive sales.”
Li Wu, co-owner and technical director at Trust Chem, ex-
plained that although their sales of high performance pigment have
increased in volume, pricing and margins have also decreased.
32 | Coatings World
www.coatingsworld.com
August 2013
