brilliance and ultra-high chroma enable the creation of novel
designs and differentiation.”
Trust Chem has recently launched Yellow 155 and Azo
condensation pigment for applications such as coatings, inks
and plastic.
“As to the special grade, we launched the PY155 for package inks, plastics and series of low PAA grade for special package application. We now manufacture one of the most complete
lines of Azo condensation pigments in the world,” said Wu.
Heubach released Monolite Red 301901 (PV19), which is a
blueish red shade of QuinacridoneViolet pigment. It has superior
lightfastness and durability for high-end industrial and automotive finishes. They also released Vynamon Red 312202 (PR122),
which offers a clean blueish shade of red. It offers excellent fastness and outstanding heat stability. PR122 is used in high-grade
paints, printing inks and plastics. Recently Heubach had this
product FDA listed. Heucroyl, another recently launched line, is
a line of liquid dispersions designed for use in a wide variety of
non-aqueous industrial applications. The colorants can be used
in Alykds, Acrylics, Apoxies, Polyesters, 1k/2k Polyurethanes,
Urethanes, Lacquers, Chlorinated Rubber and many other industrial applications.
Sun Chemical has launched Benda-Lutz Metallic Effects,
which are used for a variety of decorative and functional coatings applications.
“This latest addition to the Sun Chemical product portfo-
lio consists of premium aluminum, bronze and zinc pigments in
multiple product forms (powders, pastes, pellets or customized
dispersions),” said Heitzman. “Produced with state-of-the-art
manufacturing capability and over 100 years of metal pigment
experience, Benda-Lutz Metallic Effects provide stylists with
superior aesthetics as well as superior chemical resistance and
corrosion protection with optimum processibility. For applica-
tions ranging from solvent and water-based liquid coatings or
powder coatings to inks, Benda-Lutz Metallic Effects delivers
the premium look and performance for the next coatings trend.”
BASF recently launched several new high performance and
special effect pigments, including Glacier Crystal White ef-
fect pigments which has a bluish pearl appearance effect pig-
ments with strong, vivid sparkle effect at all viewing angles.
At higher illumination angles, it provides stronger sparkling
intensity than competitive pigments as well as extremely high
transparency; Glacier Silk White effect pigments which has
a silky bluish pearl appearance effect pigments with narrow
particle size distribution with maximized lightness flop, re-
duced graininess with extremely high transparency; Irgazin
Cosmoray Orange L 2950 pigments, a novel, orange organic
pigment based on DPP chemistry enabling a new spectrum
of bright, intense stylings expanding the orange, copper and
yellow-shade red color spaces; Lumina Royal Copper effect
pigments, which are Mica-based copper effect pigments with
the highest chromaticity and enhanced sparkle characteristics
in the market with better color purity, brightness and luster
compared to pigments of the same class; and Sicopal Yellow
L 1130 pigments, which are designed to meet the needs of the
decorative, industrial and automotive coatings market, a bis-
muth vanadate pigment offering high color strength, increased
opacity and good durability.
Growth in the HPP Market
According to Trust Chem, there is tremendous potential for
growth for high performance pigments in the electronics, plastics and package ink markets.
Heubach sees the architectural market continuing to grow
and show promise.
“As previously mentioned, the architectural market is just
starting to rebound,” Poemer said. “With the continued recov-
ery of this industry and increased demands of customers on
performance, the HPP pigments have the potential to show con-
siderable growth over the next several years. The automotive
OEM/Refinish and industrial coatings area will in all likelihood
be growing with GDP.”
Likewise, SunChemical found that automotive and industrial
coatings would remain the foundation for growth of HPP mar-
kets. Despite this, growing requirements for stability and func-
tionality will position architectural and building materials for
tremendous potential growth.
Giannobile agreed explaining that traditional markets such
as the automotive and industrial sectors would continue to be
primary consumers of HPP.
“However, we continue to see interior and exterior decora-
tive applications as a high growth area for HPP as increased
interest for materials with improved durability, opacity and
weatherfastness properties are being sought by our customers
in these markets,” she said. “Used in a wide range of end market
applications from automobiles, house exteriors to electronics
and many more, special effect pigments address demands for
brand and product differentiation as the range of aesthetic color
values continues to expand
“Further, we anticipate growth in demand for IR manage-
ment pigments as rising energy costs and global warming con-
cerns increase the need for solar management solutions within
architectural and construction applications.”
New Technologies
Trust Chem has focused on developing low priced intermediates
for HPP in order to have a significant cost reduction, we want
to expand the application area of HPP and replace some classic
pigment in various markets.
Heubach continues to look at the effects of Nano particles
on performance for a variety of their products.
“We continue to look for products that will allow us to offer increased opportunities for our customers,” Poemer said.
“These products would include inorganic products as well
as a further expansion of our high performance organic pigment portfolio. We will introduce a zinc free anticorrosive
with outstanding cost-performance ratio in the near future.
This product will round out our existing range of zinc free
products and will allow us to offer solutions for almost all
kinds of applications.” CW
36 | Coatings World
www.coatingsworld.com
August 2013
