Africa
Sponsored by
Africa’s paint and
coatings market
is driven by the
fast-growing
construction
industry, but
experts predict
the automotive
sector could hold
the key to long-term growth.
Automotive Industry Boom to Fuel
Africa’s Paints and Coatings Market
by Shem Oirere
Africa Correspondent
Africa’s paints and coatings market is held by the fast-expanding construc- tion industry but experts believe the
automotive sector could hold the key to the
long-term growth of the region’s decorative and
industrial product volumes.
“Paints and coatings opportunities are
currently bigger in construction, but watch
the automotive,” said Richard Weissenberg,
Business Unit leader Visionary Science-Africa
Frost & Sullivan.
Although precise estimation of Africa’s au-
tomotive coatings market size could not be
readily available, the unveiling of ambitious in-
vestments for existing and new vehicle produc-
tion facilities in Algeria, Kenya, Ethiopia and
Nigeria by original equipment manufacturers
(OEMs) is likely to fuel substantial demand for
various paints and coatings solutions.
Weissenberg told participants at the East
Africa Paints & Coatings Congress 2017 that
Algeria has made huge strides in growing its
automotive industry with vehicles produced by
OEMs set to increase from 82,200 in 2017 to
450,000 in 2022.
The main OEMs in Algeria are Faw Motor
Company, Scania, IVECO, Cima Motors-Hyundai, Volkswagen, Mercedez Benz SAPPL-MB, Renault Truck and PSA Peugot-Citroen.
With the OEMs expansion plans in the North
African country, opportunities exist for the supply of solutions such as basecoats especially at
the production plants to provide the much needed vehicle colours and exterior aesthetic value.
He said East Africa governments are encouraging local assembly of motor vehicles as the
