DURANAR coatings by PPG protect and enhance the façade of VIA 57 West, one of New York’s newest and most striking architectural landmarks.
Designed by architect Bjarke Ingels, the structure rises 460
feet above the Hudson River to form a swooping metallic pyramid that houses more than 700 upscale river-view apartments.
The sail-shaped façade, which encompasses 515,200 square-feet of metal, glass and concrete, incorporates more than
350,000 square-feet of curtain wall and extruded aluminum
window frames partially finished in Duranar Arcadia Silver
coatings by PPG. The curtain wall was engineered and fabricated by Tecnoglass, a member of the PPG CAP CERTIFIED
APPLICATOR PROGRAM (PPG/CAP) network.
Brian Knapp, PPG director, coil and building products, noted
that Duranar coatings have been specified for a number of high-pro-file projects in New York City recently, including 432 Park Avenue,
the world’s tallest residential tower, as well as numerous buildings
in Hudson Yards, the largest private real estate development in U.S.
history, which is now under construction in Manhattan.
“The durability and colorfastness of Duranar coatings, one
of the industry’s first 70-percent fluoropolymer coatings, have
been proven for 50 years,” he explained. “From the construction
of Javitz Center to the preservation of the Empire State Building,
Flatiron Building and Madison Square Garden, generations of
New York architects have trusted Duranar coatings to protect
the city’s new and cherished landmarks.”
The Duranar Silver Arcadia coating was selected for VIA
57 West to complement a 110,000 square-foot slope wall on
the building’s southwest elevation, created from 1,200 stainless
steel cladding components. The entire building façade was sup-
plied by Enclos.
Duranar coatings are based on 70-percent polyvinylidene
fluoride (PVDF) resin combined with proprietary resin and pigment technologies by PPG. Introduced in 1967, they have added
color and beauty to many of the world’s most widely recognized
buildings while providing exceptional resistance to chalking,
fading, chipping, peeling, dirt collection and chemical staining.
Formulated from unique pigments developed by PPG’s team of
experts, and united with unique resins, including a newly invented super-resin called polyvinylidene fluoride (PVDF), Duranar
coatings were applied to a commercial building for the first time
in 1967 – launching a color revolution that has empowered and
emboldened architects to this day, the company stated.
Driven by the spirit that has made PPG a global leader in
coatings innovation, its engineers, scientists and color designers
have spent the past 50 years continually expanding the industry’s largest digital library of tints, hues and metallic effects.
At the same time, through advances such as DURANAR
ULTRA-Cool infrared-reflective pigments and PVDF powder coatings, PPG has enhanced Duranar coatings’ original groundbreaking
formulation to create a product that is more versatile, architect-friendly and environmentally compatible than ever before. CW
New York’s VIA 57 West Finished
with DURANAR Coatings by PPG
