AkzoNobel Selects Terra
Technology’s Multi-Enterprise Demand
Sensing to Further Reduce
Inventory
AkzoNobel has purchased Terra
Technology’s Multi-Enterprise Demand
Sensing (MDS) to use point-of-sale data
to reduce forecast error by an additional 25 percent. AkzoNobel is currently
in the process of deploying Terra’s
Demand Sensing and Multi-Enterprise
Inventory Optimization in Europe, the
Middle East and Africa. The addition
of MDS closely connects AkzoNobel’s
supply chain to the store shelf, allowing
the company to make further gains in
customer service and inventory reduction, according to the company.
“By implementing Terra’s MDS, we
can now use point-of-sale data to cre-
ate value for AkzoNobel and our cus-
tomers,” said Alain Crottaz, EMEA
planning director, AkzoNobel. “Using
daily retailer data with demand sensing
enables us to predict their orders. The
ability to sense shifts in demand and
quickly respond helps us meet our key
goals of lowering stock while improv-
ing customer service.”
MDS enhances Demand Sensing
by making structured use of down-
stream data for every item in the
supply chain to create accurate daily
forecasts. The systematic use of this
information is a new form of auto-
mated collaboration which lets man-
ufacturers improve customer service
and gain a competitive advantage
without placing increased demands
on retailers. The replenishment and
inventory management efficiencies,
which result from better demand vis-
ibility, free working capital and help
capture new growth opportunities in
volatile markets.
“AkzoNobel is the first chemical manufacturer to use Demand Sensing to improve supply chain planning and the first
of our customers to go live with Multi-Enterprise Demand Sensing in Europe,”
said Robert F. Byrne, CEO of Terra
Technology. “This initiative demonstrates
AkzoNobel’s leadership and strong commitment to serving its customers.”
Sherwin-Williams
To Become ‘Official
Automotive Paint Of
NASCAR’
Sherwin-Williams Automotive Finishes will
become ‘The Official Automotive Paint of
NASCAR.’ The announcement comple-
ments recent news that in May 2013, The
Sherwin-Williams Company signed a
multi-year partnership designating
the nation’s largest specialty retail-
er of paint and painting supplies as
the ‘Official Paint of NASCAR.’
By adding the ‘Official Paint of NASCAR’
sponsorship in the automotive coatings
category, Sherwin-Williams’ Automotive
Finishes division further expands its visibil-
ity as one of the leading product innovators
