December 2013 www.coatingsworld.com Coatings World | 17
owners could not be ignored, but that pros
are starved for time and marketing dollars
are often limited,” said Lisa Kudukis, direc-
tor of professional products and services at
Behr Process Corporation. “We’ve taken
the BehrPro WEB service one step further
to give industry professionals a local mar-
keting solution. The updates take advan-
tage of SEO, incorporating social links, and
providing Google+ Local registration to
help pros get in front of their local custom-
ers when they are Web searching. We also
expanded into paid search and direct mail
channels to exponentially improve pros’
ability to effectively market their services.”
“After WEB debuted, we listened to
our users’ feedback and dedicated time to
enhancing the service and developing the
industry’s first suite of marketing tools
that provides pros with the resources to
invest in local, targeted promotional tac-
tics,” said Mika Carter, senior profession-
al marketing manager, eBiz and channel
at Behr Process Corporation. “The new
features provide our pro customers with
simplified access to leading online tools
that will help their businesses thrive.”
BASF Supports Typhoon
Victims in Philippines
The Board of Executive Directors of BASF
SE has decided to contribute €300,000 to
relief efforts in the Philippines. With funding from BASF, BASF Stiftung, a charitable
foundation based in Germany, will support
the disaster relief activities of two international agencies, the United Nations World
Food Programme (WFP), and UNICEF,
as immediate aid to victims of Typhoon
Haiyan (also known as Typhoon Yolanda).
The donated funds will be used to
deploy relief measures in the Philippines
such as emergency food supplies, therapeutic food for children, health kits, water, and hygiene kits.
Dr. Martin Brudermüller, vice chairman
of the Board of Executive Directors of BASF
SE and responsible for the Asia Pacific re-
gion, said: “Following the devastating
effects of Typhoon Haiyan, our
thoughts are with the victims and
their families. Fortunately, all em-
ployees of BASF and BASF sites
in the Philippines are safe. We aim to sup-
port the recovery efforts in the Philippines
through rapid relief measures. We also en-
courage our employees to show their con-
cern through individual donations.” CW
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