The Powder Coatings Market
December 2013 www.coatingsworld.com Coatings World | 31
According to McMahon, although environmental regulations were the primary driver for many years and remain a key
driver, there other factors contributing to powder’s growth.
“Although regulations remain a consideration, powder coating
usage over the past several years has really been driven by the
overall advantages powder offers to finishers and the benefits
powder can provide customers, he said. “These include the fact
that powder can be applied as a primer-less finish (direct to metal); powder is efficient in that 95-98 percent of the coating can
be used with a properly designed and maintained reclamation
system; powder is easy to apply and powder produces a durable,
high quality finish.
Powder coatings have seen growth in a number of regions.
As expected Asia continues to be a growth engine, however,
McMahon said that Sherwin-Williams is seeing growth beyond
China in places such as Thailand, Indonesia and India. “Eastern
Europe is also growing, especially Poland,” he added. “We have
AkzoNobel has recently invested in new powder coatings factories in Chengdu in Western China and in Dubai in the Middle
East to support the growing demand in these regions. “While
we invest in high growth markets; we continue to consolidate
our manufacturing footprint in mature markets to improve our
efficiency and to adapt our production to the regional demand,”
Wolff added.
