Growing, trending
Paint manufacturer Dunn Edwards has remained steady with
high single-digit growth in the interior coatings segment.
“We have continued to show growth through the new residential and repaint market, as well as the new and repaint commercial market for interior paint lines categories. Interior flat
paints continue to make up about two-thirds of all interior
paints sold. The outlook for 2017 remain steady, with forecasted growth in the mid to high single digits for 2017,” the company said in a statement.
Dan Passinault, PPG’s director of innovation, products and
commercialization said that the increase in new home construction and the ascending values of existing homes have benefited the interior architectural coatings market. “According to
ChemQuest’s 2016 Wells Fargo Industry Analysis Report titled
‘Paints, Coatings and Adhesives,’ the architectural coatings market’s growth in both sales and volumes is expected to continue
into 2017,” he added.
PPG’s senior color marketing manager Dee Schlotter said
that the trends consumer can expect to see in 2017 include
grayed-off violet.
“After seeing its presence on fashion runways and in the hos-
pitality industry over the past year or so, one of the main trends
consumers can expect to see is an increased usage of a grayed-
off violet in home décor and in paint colors. In keeping with
consumers’ ever-expanding mindsets and the blending of many
conventional definitions of male/female, work/play, young/old,
and traditional/modern, indoor/outdoor 2017 will usher in
moody, chameleon-like shades that blend calming, introspective
hues with the sense of luxury typically associated with violet.
PPG Paints brand’s grayed-off Color of the Year Violet
Verbena perfectly embodies this innovative mix of sultriness and
serenity, while Olympic paints’ Cloudberry offers similar mini-
malism encapsulated in a rich, elegant plum hue. Glidden paint’s
Byzantine Blue is another great example of chameleon-like col-
or, as it appears to be grayer when paired with dark neutrals yet
looks more blue or purple when partnered with white colors.
These trends represent a manifestation of the increasingly bohe-
mian consumer lifestyle that places a high emphasis on spiritual
exploration and introspective thinking,” Schlotter said.
In keeping with this trend, Benjamin Moore’s Color of the
Year 2017 - Shadow (2117-30) – is a rich, royal amethyst. At
the time of its release, Ellen O’Neill, Benjamin Moore’s creative
director said, “Allusive and enigmatic, Shadow is a master of
ambiance. It is a color that calls to mind a ‘past’, yet it can also
make a contemporary, color-confident statement. Shadow is
sophisticated, provocative and poetic, it can bring energy to a
space or harmony and a moment of respite.”
The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around
the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. Fine art
