Coatings World - March 2017

the field to 10 finalists. The finalists then judged each other’s work and voted to determine the winner of the 2016 SEMA Battle of the Builders.

Vogel Family of Diamond
Vogel Paints Recognized for
Colorful Efforts

Keep Iowa Beautiful has announced that the Vogel Family of Orange City has been honored with the 2016 Donald F. Lamberti Hometown Pride Vision Award. Four years ago, Keep Iowa Beautiful started the Hometown Pride Vision Award to recognize those Iowans who work to improve and enhance the quality of our state.

“Diamond Vogel Paint has served Iowa, the Midwest, and the nation with an exceptional product reflecting the quality and values of the Vogel family,” said Miriam Erickson Brown, Chair of the Keep Iowa Beautiful Board of Trustees. “The Diamond Vogel Paint company has partnered for 13 years with Keep Iowa Beautiful in providing over 8,000 gallons of paint to improve 585 community projects in Iowa,” she added.

The award luncheon ceremony was hosted by Iowa Governor Terry Branstad. Honorary Keep Iowa Beautiful CoChairman Donald Lamberti, Retired Founder and Chairman of Casey’s General Stores, assisted the Governor with the award presentation.

BASF Celebrates 25 Years
of Paliocrom

BASF is celebrating 25 years of providing Paliocrom to the automotive and industrial coatings markets, most recently with a customer event in their Ludwigshafen, Germany headquarters. Paliocrom – now sold under the Colors & Effects brand – was first introduced in 1991 as a high chroma aluminum effect pigment with exceptional hiding power.

“We are proud to mark this occasion
with our coatings customers throughout
2016,” said Rose Qin, global business
director, pigments for coatings, BASF.
“From 1991 to today, we constantly
strive to anticipate the future needs of the
automotive and industrial coatings mar-
ket and continue to provide new products
to meet those demands.”
The first Paliocrom product, Gold
L 2000, was presented to customers in
1991. This innovative offering provided
a thin aluminum flake covered by iron
oxide in a form that could meet the re-
quirements of the automotive coatings
industry. The Paliocrom line of products
help with hiding power color satura-
tion and provide excellent appearance in
thin coating layers. The Colors & Effects
team has continued to expand the color
space with products in gold, orange and
red. Most recently, the group introduced
Paliocrom Sparkling Red L 3505.
“Achieving increased chroma and
hiding in very thin automotive coatings
without adversely impacting adhesion,
appearance or gloss is an ongoing chal-
lenge,” said Raimund Schmid, senior
manager development, BASF. Schmid was
part of the initial BASF development team
that first introduced Paliocrom® and he
continues to support the introduction
of new Colors & Effects’ pig-
mentas. “Our customers require
ongoing improvements of effect
pigments, especially in the red
color area where higher chroma, lightness
and hiding is needed.”

BASF continues to innovate and invest in the Paliocrom product line. Since 2015, the group has expanded capacity for the production of Paliocrom effect pigments by more than 20 percent in Ludwigshafen, Germany. The approximately € 10 million investment continues to enable the company to accommodate for the growing demand of its existing and new aluminum-based effect pigments in the automotive coatings industry.