Coatings World - March 2017

Demand for interior paint is fore- cast to grow 2.9 percent per year to 535 million gallons in 2020, advancing in line with the overall architectural paint market. Growth can be attributed to positive outlooks for both new construction and sales of existing homes. Increased consumer confidence will also drive more improvement and repair activity, creating additional opportunities for interior paint products going forward. These and other trends are presented in Architectural Paint Market in the U.S., a new study from The Freedonia Group, a Cleveland-based industry research firm.

Interior paint can be divided into several product categories, including gloss and semigloss paint, flat finish paints, undercoats and primers, and stains and sealers, among others.

According to analyst Ellen Kriz,
“Demand for gloss and semigloss paints
is forecast to post the fastest gains
through 2020 at a 3. 3 percent annual
rate. Growth will occur at the expense
of flat finish paint since gloss and semi-
gloss products exhibit greater durability,
scratch resistance, and washability than
flat finishes.”
While gloss and semigloss paints offer
performance advantages over flat finish-
es, flat finish paints remain cost-effective
for surfaces not subject to high traffic or
significant wear and tear, such as ceilings
and hallways. It is also more challenging
to formulate low-VOC gloss paints that
maintain optimum performance.

Water-based Coatings in Protective and Specialty Market Forecast to Surpass Solvent-based Coatings in 2020

Historically, solvent-based coatings have
maintained the largest share of protec-
tive and specialty coatings. However,
solvent-based coatings are projected to
be surpassed by water-based coatings by
2020 as regulatory concerns continue to
impact the protective and specialty mar-
ket. Solvents will continue to lose share to
other formulations, with trends favoring
the use of water-based, high-solids, and
other coatings, which have lower or no
VOC emissions. These and other trends
are presented in Protective & Specialty
Coatings Market in the U.S., a new study
from The Freedonia Group.
Demand for water-based coatings in
the protective and specialty segment is
predicted to expand at an annual rate of
2.5 percent to 85 million gallons in 2020,
supplanting solventborne coatings as the
market leader. The trend toward water-
borne coatings in the automotive refin-
ish market, which historically has widely
used solventborne coatings in an array
U.S. Demand for Interior Paint to
Grow Nearly Three Percent Annually