Final Coat
Sherwin-Williams and
Champ Car World Series team up
Sherwin-Williams Automotive Finishes Corp.
(SWAFC) and Champ Car teamed up earlier this
year, making Sherwin-Williams the official automotive finish of the Champ Car World Series and the
Atlantic Series, as well as the associate sponsor of the
Champ Car Fast Lap Pace Car Program. In addition, the
company initiated the Sherwin-Williams Design Award,
which will honor the Champ Car and Atlantic teams
with the best paint schemes and color designs. The company also continues its role as sponsor of the Champ Car
Grand Prix of Cleveland.
“For years some of the biggest names in racing have
trusted their car finishes to Sherwin-Williams,” said
Bobby Moody, SWAFC national accounts manager, motor-sports. “It was only natural for us to expand that partnership as a proud sponsor of the Champ Car World Series.
“This was perfect timing,” Moody added. “We introduced Planet Color this year, a new line of optically
enhanced coatings that will bring new life to the sponsor color schemes for each Champ team. Teams and cars
will be easier to recognize as they circle the track and
much more visually exciting with these coatings.” CW
As part of their multi-year agreement,
Sherwin-Williams Automotive Finishes
Corp. will provide all paint, finishes and
associated products to Champ Car teams.