and our strong reputation as
a Pittsburgh-based company.
Our ultimate goal is to provide
consumers in our hometown
with the best possible products for their
DIY projects.”
The campaign, introduced a year af-
ter the company launched its PPG Paints
company-owned stores in Pittsburgh, in-
cludes digital and print advertisements,
billboards, in-store paint-can lid stickers,
and advertising in PNC Park. It features
the “Paint Local” message and an im-
age of a paint roller with the downtown
skyline and spires atop PPG Place, and it
promotes the PPG Paints, Glidden and
Olympic brands.
Consumers in Pittsburgh can visit
www.paintlocalppg.com to find PPG
products and more than 90 area locations
where they are sold, including:
PPG Paints products sold at PPG
Paints stores and independent home im-
provement retailers; Glidden Paint sold
at THE HOME DEPOT and WALMART
stores; and Olympic Paints & Stains sold
at LOWE’S stores.
The Pittsburgh-area effort localizes
a broader campaign launched earlier
this year to drive increased familiarity
with PPG and clearly communicate the
company’s position as a global paint,
coatings and materials leader. The Paint
Local campaign features the updated
PPG logo introduced in March, which is
appearing more prominently on packaging for PPG products.
In addition to the brands featured in
the campaign, PPG offers a variety of
consumer DIY brands such as LIQUID
NAILS adhesives and sealants, HOMAX
specialty products, FLOOD stains and
SIKKENS PROLUXE wood finishes.
The Paint Local campaign kicked
off this month and is expected to run
through September.
Sherwin-Williams Opens
New Powder Plant in
Poland
Sherwin-Williams has officially opened
the doors to the company’s new powder
plant in Poznan, Eastern Poland.
At the heart of the new 3,000 m2 facility lies the new “Powdura Sprint” low-cure technology for engineered wood,
and the “Powdura OneCure” dry-on-dry
powder coating system – both designed
to provide higher quality results, energy
savings, and improved efficiency.
The new powder plant in Poland contains top-tier manufacturing equipment
and a fully equipped paint laboratory.
Although the grand opening will take
place on April 28, the plant has been up
and running since the beginning of 2016,
and the work to supply manufacturers
and finishers with the new powder coating technology has already begun.
“Powdura OneCure has been very
well received so far, and interest in pow-
der for wood is growing. Another aim
is to offer OEM customers within the
electronics and heavy equipment seg-
ments a complete global service, while
becoming a bespoke supplier of high
technology powders to regional finish-
ing shops and tier suppliers. We be-
lieve our new powder plant will make
this possible,” said Thomas Bergdahl,
“Customers can now have one sup-
plier responsible for matching colour
and performance for both their liquid
and powder coated surfaces. Sherwin-
Williams has powder plants in the
US, Canada, Mexico, China, and now
Poland, which means that global cus-
tomers can get local supply and tech-
nical support with consistent quality,
colour, gloss and performance around
the globe,” said Bergdahl.
Powder coatings are extremely tough
and durable, and properties such as UV
resistance, flexibility and chemical resistance can be built in. Application is
very simple and fast, requiring a far
lower operator skill level to produce
an excellent finish. PowduraOneCure
also offers better transfer efficiencies,
which leads to lower cost per m2 compared to many other powder solutions
on the market.
“By using Powdura OneCure, our
customers get access to a specialised
primer-topcoat system, both applied
and then subject to a single cure process. This unique technology removes
an entire step from the finishing process,
resulting in energy and time savings.
Since it’s developed to provide higher
performance and more efficient production, I’m confident that we’ll see a lot of
clients embracing this technology in the
near future,” Bergdahl added.
