Coatings World - September 2016

said Alison Goldman, brand manager, CIL paint.

The shipping container serves as a source of color inspiration and showcases the CIL paint Timeless and Trending Colour collections. The color center is divided into three lifestyles – Romantic, Urbanite and Organic – all of which are designed to engage people with relatable colors. The new CIL color centre boasts colors organized by unique lifestyle themes and offers 15 oversized paint chips featuring Timeless and coordinating Trending Colour collections.

Axalta Signs On As Final
Founding Partner For
Daytona Int’l Speedway’s
Motorsports Stadium

International Speedway Corporation and Axalta Coating Systems, a global manufacturer of liquid and powder coatings, announced a multi-year partnership that will make Axalta the fifth Founding Partner at Daytona International Speedway’s (DIS) new motorsports stadium.

“Axalta has been a long-standing and
strong sponsor of our sport for many
years and we’re thrilled to welcome them
as a partner at Daytona International
Speedway,” said ISC Chief Executive
Officer Lesa France Kennedy. “Their ac-
tivation will enable us to further enhance
the fan and spectator experience which is
a main focus of our new stadium.”
The multi-year agreement will provide
Axalta with naming rights for the Center
injector as well as branding rights within
specific areas of the “World Center of
Racing” zone, the central “neighbor-
hood” overlooking the famed start/finish
line inside the new stadium. The “World
Center of Racing” zone is roughly the
area of two football fields and celebrates
the history and legacy of racing at DIS
while featuring retail and dining areas,
dozens of video screens and open sight-
line views of the racetrack.

“All of us at Axalta are tremen-
dously excited to be a sponsor of the
Daytona International Speedway, espe-
cially as we celebrate our company’s
150th anniversary in the coatings in-
dustry,” explained Axalta Chairman
and CEO Charlie Shaver. “Daytona is
an American icon synonymous with
the sport of racing not only across the
nation but around the world. We are
proud to be able to associate the paint
and other coatings that we supply the
global transportation industry with the
technology that underpins racing and
the superior performance that the cars
deliver on the track at every race.”
Axalta will receive 32,000 square feet
of branding and engagement opportuni-
ties in the Center injector that vertically
span four concourse levels along with a
dedicated display activation area in the
redesigned Midway (located near its in-
jector). Financial terms of the agreement
were not disclosed.
“We’re honored to welcome Axalta
to our family of Founding Partners,”
said Daytona International Speedway
President Chip Wile. “Their activation
in the Center injector will be a great
fit for our motorsports stadium while
creating exciting engagement
opportunities.”
Through the partnership,
Axalta furthers its strong com-
mitment to motorsports. Axalta serves
as a primary sponsor of Dale Earnhardt
Jr. and the Hendrick Motorsports No.
88 Chevrolet SS team as part of its
longstanding, 24-year partnership with
Hendrick Motorsports. Additionally,
Axalta recently served as the sponsor
of the Axalta Faster. Tougher. Brighter.
200 NASCAR XFINITY Series race at
Phoenix International Raceway (PIR).

BASF Increases Production
Capacity for Basonat
Hardeners

BASF is investing to expand its existing production facilities for Basonat hardeners at its Ludwigshafen site, significantly increasing its local production capacity. By doing so, the company will strengthen its position as one of the world’s leading

Use grind gages more consistently.

Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with grind gages. The ADM automates the draw down process controlling scraper angle, speed, and force. Since these aspects are no longer operator dependent your grind gage draw-downs will be more consistent while requiring less operator training and supervision.