DC Velocity - September 2009

Peter Bradley Editorial Director peter@dcvelocity.com Karen Bachrach Executive Editor karen@dcvelocity.com Toby Gooley Managing Editor tgooley@dcvelocity.com David Maloney Senior Editor, Special Projects & eContent dmaloney@dcvelocity.com Mark Solomon Senior Editor mark@dcvelocity.com Susan Lacefield Associate Managing Editor slacefield@dcvelocity.com James Cooke Editor at Large jcooke@dcvelocity.com Steve Geary Editor at Large sgeary@dcvelocity.com George Weimer Editor at Large gweimer@dcvelocity.com Erica E. Mac Donald Assistant Editor Sean Maloney Assistant Editor Keisha Christopher Director of Creative Services keisha@dcvelocity.com Jeff Thacker Director of eMedia jeff@dcvelocity.com Columnists:

Clifford F. Lynch Don Jacobson Shelly Safian Kenneth B. Ackerman Art Van Bodegraven Barry Brandman

bigpicture

the Web we are weaving

THE WAY WE ALL GET INFORMATION HAS CHANGED IN WAYS THAT would have been hard to imagine even a few years ago. For those of us in the business of gathering and delivering information (we can no longer think of ourselves as simply in the magazine business), coming to grips with that has been challenging, to say the least.

Although we don’t pretend to have the definitive answer here at DC VELOCITY, we are making substantive efforts to respond to all these changes while maintaining our core mission of delivering useful information.

Several of these initiatives have been in place for some time now. We already offer electronic newsletters, a digital edition of the magazine, webcasts, online videos showcasing some of our advertisers’ equipment in action, and online access to our content. Now, we’re taking some additional steps that will offer readers more ways to find information.

Look for much more frequent uploads of fresh stories to our Web site at www.dcvelocity.com. That includes advance looks at what you’ll see in the print edition and the latest news on distribution, transportation, material handling, logistics, and supply chain topics. Our weekly e-mail newsletters have been revamped so that the stories they carry link up with the latest stories on the site.

We have launched DCV-TV, our new video offering, which includes five channels with original material produced by DC VELOCITY, advertiser product and service profiles, and viewer-contributed clips.

We have added a stable of bloggers who represent some of the brightest minds and most original thinking in this business. Be sure to check out their blogs—and share your responses—on our Web site.

We have upgraded our search engine to help you find articles on all the subjects we cover and to ensure that a search brings up the most current information first.

We’ve even jumped into the social networking sphere, letting those who link to our sites know whenever something new appears on the Web site.

To accommodate all of these changes, we have updated our Web site to provide easier access to information channels, blogs, videos, and more.

Finally, if you’d prefer to reduce the amount of physical mail you receive, take a look at our digital edition, which you can link to from our Web site. Shift your subscription to digital, and you’ll have the latest issue the day it becomes available.

More changes are sure to come as we learn more about what readers want and the technology that enables us to deliver that content to you. At the core of all this remains what makes that content worth seeking out— the people behind it all, the most experienced editors in the business.

Gary Master
Publisher
gmaster@dcvelocity.com
Mitch Mac Donald
Group Editorial Director
mitch@dcvelocity.com
Jim Indelicato
Group Publisher
jindelicato@dcvelocity.com