BY TOBY GOOLEY, MANAGING EDITOR
LIFT TRUCKS
materialhandlingupdate
IN RESPONSE TO CUSTOMER FEEDBACK, RAYMOND MODIFIED THIS PALLET RUCK TO ALLOW OPERATORS TO TEMPORARILY DISENGAGE THE EMER- GENCY REVERSING BUTTON WHEN DRIVING THROUGH STRIP CURTAINS.
Ask, and
(maybe) ye
shall receive
PHOTO COURTES Y OF RAYMOND
Have a suggestion for improving the lift
trucks you operate? Then speak up!
You just might get what you asked for.
FORGET THE OLD ADAGE “SILENCE IS GOLD-
en.” If you want something changed, you need to
speak up.
No doubt you’ve heard that sterling advice from
parents, teachers, managers, and mentors. Now, you
can add lift truck makers to that list. The designers
and manufacturers of forklifts, reach trucks, and
similar equipment genuinely want to hear your
thoughts on how they could improve their products.
This is not just another feel-good “we listen to our
customers” marketing tactic. They’re soliciting feedback with some very specific goals in mind. For one
thing, they’re looking for information that will help
them design products that are safer and more efficient. They’re also hoping, of course, to boost sales.
Here’s a look at how truck manufacturers collect
information from users, what they do with it, and
how they translate it into new and better equipment.
