bigpicture
Peter Bradley
Editorial Director
peter@dcvelocity.com
Karen Bachrach
Executive Editor
karen@dcvelocity.com
Toby Gooley
Managing Editor
tgooley@dcvelocity.com
David Maloney
Senior Editor, Special Projects & eContent
dmaloney@dcvelocity.com
Mark Solomon
Senior Editor
mark@dcvelocity.com
Susan Lacefield
Associate Managing Editor
slacefield@dcvelocity.com
James Cooke
Editor at Large
jcooke@dcvelocity.com
Steve Geary
Editor at Large
sgeary@dcvelocity.com
George Weimer
Editor at Large
gweimer@dcvelocity.com
Erica E. Mac Donald
Assistant Editor
Sean Maloney
Assistant Editor
Keisha Capitola
Director of Creative Services
keisha@dcvelocity.com
Jeff Thacker
Director of eMedia
jeff@dcvelocity.com
Columnists:
Clifford F. Lynch
Don Jacobson
Shelly Safian
Kenneth B. Ackerman
Art Van Bodegraven
Barry Brandman
Write, tweet, blog, record …
Gary Master
Publisher
gmaster@dcvelocity.com
Mitch Mac Donald
Group Editorial Director
mitch@dcvelocity.com
Jim Indelicato
Group Publisher
jindelicato@dcvelocity.com
EDITORIAL OFFICE
Tower Square, Number 4
500 East Washington Street
North Attleboro, MA 02760
Subscribe at
www.dcvelocity.com
or call (630) 739-0900
AS THE WAY IN WHICH PEOPLE GET INFORMATION CHANGES—
shifting away from print and broadcast TV and toward the Internet, social
networks, cable TV, e-readers, and other forms—those of us in the business of gathering, evaluating, and disseminating that information have, I
will admit, struggled sometimes to keep up.
Take Twitter, for example. As the, shall we say, senior member of our team,
I’m pretty much a Twitilliterate, to coin a word. Fortunately, I have staff
members who are more than comfortable with tweets, and as a result, we’ve
slowly but steadily built a following. So, too, with Facebook. We may not
draw huge numbers, but we’re doing OK. And our iPhone/iPad and Android
apps are catching on, while our website continues to draw a crowd, thanks
in large part to regular news feeds and to our roster of
knowledgeable bloggers. We’ll be doing monthly web-casts soon, and the video offerings on our DCV-TV
website provide a wide variety of interesting takes on
logistics, material handling, and supply chain issues.
If each of these helps us reach our target audience—
that’s you, dear reader—that’s good. But it certainly
presents its challenges. Like most of our readers, we
may not have all the resources we would like to manage all of the above. In fact, now that I look back at the
preceding paragraph, I’m left a bit breathless at how far
we’ve come since our launch in 2003, when we offered
a print magazine—one of which I remain fiercely
proud—and a pretty static website.
Why should all this matter to you? Well, it’s because
we work hard to understand your business information needs and to offer
that information in whatever format seems most appropriate and in whatever ways you want to receive it.
Thus, when the Council of Supply Chain Management Professionals
(CSCMP) holds its annual conference in Philadelphia from Oct. 2–5, we’ll
tweet updates on what we see, post news stories on our website on the
most significant events, offer video interviews with some of CSCMP’s
leaders and conference attendees, and provide information on the conference in a pre-event e-newsletter and a post-event wrap-up e-mail to subscribers. (Several staff members will also be directly involved in our sister
publication’s track, “CSCMP’s Supply Chain Quarterly Presents,” a series
of discussions on key supply chain issues like risk and sustainability.) And,
oh yes, we’ll offer ample coverage in print as well.
I don’t know what’s next (though I suspect The Cloud will have something to do with it), but we will embrace whatever it may be if it helps us
provide you with useful and timely and pertinent business information.
Just don’t expect me to tweet any time soon.
A PUBLICATION OF
Editorial Director
