LIFT TRUCK FLEET MANAGEMENT
strategicinsight
Breaking
out of
the box
For The Container Store, a move to
a bigger DC was an opportunity to
ditch the old fulfillment routine and
design something radically different.
PHOTO COURTES Y OF THE CONTAINER S TORE
TO THE REST OF THE WORLD, THE CONTAINER
Store might seem like the ultimate authority
on home and office organization. Yet the retailer found itself in need of a little organizational
help of its own a few years back. In this case,
the area requiring attention was its distribution facility.
What brought the company to this point was
rapid growth. Founded in 1978, the Texas-based chain is the nation’s largest home organization retailer, with 50 stores around the
country. Rather than operate a network of
regional distribution centers, the company has
chosen to serve all 50 stores from a central DC
“When you have satellite facilities, even if they’re
only two miles apart, you’re still dealing with a satellite,” says Mike Coronado, the retailer’s director of dis-
