How to be a
BETTER
SHIPPER
in FOUR
easy steps
Shippers take note: There’s more to
working with a trucker than just
offering up some freight. Your business
may depend on understanding that.
What makes a good shipper? That may be the most important question facing the trucking industry today. How shippers answer it—
and carrier perceptions of that response—could determine if and
how freight gets moved, the cost of moving the goods, and how
effectively this large and important business is able to function at
a critical point in its history.
What is known today has been known for some time: Truck
capacity has shrunk by 15 to 20 percent since the onset of the
four-year freight recession in 2006, and with the possible exception of specialized equipment like “reefers” or flatbeds, it isn’t
returning to pre-recession levels any year soon. About 10 percent
