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46 DC VELOCITY AUGUST 2015 www.dcvelocity.com
has been under pressure virtually
all year. Spot loads in June were
down 21 percent from June 2014
levels, though they were up 5. 7 percent sequentially, according to DAT.
June’s load-to-truck ratios, which
measure the number of loads posted
on DAT’s load boards for every truck
posting, were down year over year by
44 percent for van, 51 percent for
refrigerated, and 49 percent for flat-bed transport, the consultancy said.
Spot rates were down 10 percent for
van, and in the high single-digits for
the other two equipment types, DAT
added.
DRACONIAN CUTS
At some shipper companies, the broker
cutbacks are resulting in reductions of
just a few providers. Other cuts, however,
are more draconian. For example, on
March 1, a large beverage shipper completed a revamp of its 3PL/broker network that reduced its provider universe
to 25 from 130, according to Albrecht,
who declined to identify the company. In
addition, a big food shipper that had used
as many as 90 brokers has a mandate to
shrink the count to 36, according to an
executive at the company, who spoke on
condition of anonymity and asked that
the organization not be identified.
Because their products have seasonal
spikes, food and beverage shippers typically use more brokers than shippers
in other industries so they can accommodate the potential freight overflows
during the busy cycles.
The food shipper has so far narrowed
its 3PL/broker count to 40, according
to the executive. It allocates about 20
percent of its volume and spending to
brokers, down from around 29 percent
for the past five to 10 years, the executive
said. Meanwhile, the shipper is spending
more time working directly with carriers,
the executive said.
The decision to narrow its broker universe has been in the works for some time,
according to the executive. The company
has long sought to reduce, if not eliminate, the practice of supporting carrier
and broker markups on the same transaction (“margin on a margin,” the executive
called it). It had also become dissatisfied
with geographic overlaps, inconsistent
service, and incidents of price gouging
that came with having so many brokers.
These shortcomings became especially
evident during the 2013–14 winter cycle,
the executive said.
The executive emphasized that the
rationalization of brokers is a long-term
strategy that would unlikely be altered
even if truck capacity tightens further due
to a shortage of equipment and drivers.
The company mostly uses regional carriers and therefore, largely relies on brokers
with regional capabilities bookended by
three or four core nationwide brokers.
Several brokers that were asked to com-