BY TOBY GOOLEY, SENIOR EDITOR
REVERSE LOGISTICS
ONE OF THE MOST IMPORTANT
decisions a company can make concerns the configuration of its distribution network. How many warehouses or DCs should there be,
where should they be located, and
who will operate them? It’s a complex matter, and the decision rests on
a host of interlocking factors. When
reverse logistics is involved, that decision becomes even more complicated.
Although the typical site selection considerations for any warehouse or DC—
A question that bedevils reverse logistics operations is whether to centralize or decentralize returns
processing. In other words, which is better: a single
processing center for the entire market, or multiple
regional facilities? As is true in many business decisions, it
depends—not just on cost and efficiency but also on the company’s business model, on the service it promises to customers,
and on regulatory requirements, among other factors. Here are
suggestions from industry experts on how to go about answering
this important question.
CENTRALIZATION: PROS AND CONS
For some companies, a single centralized returns processing center
is the right way to go. But, as is the case with any strategic decision,
each option has its upsides and downsides. On the plus side, a
central processing center offers the benefits of economies of scale,
says Dr. Robert Lee Gordon, program director, reverse logistics
management at American Public University. For example, having
just one facility creates opportunities to consolidate returned goods
from retailers into larger loads and thereby reduce freight costs.
That doesn’t apply in business-to-consumer (B2C) e-commerce,
where returned goods typically arrive via the postal service or par-
cel carriers, notes Steve Sensing, vice president and general man-
strategicinsight
A complicated
question
Which is better:
one centralized reverse
logistics processing center
or several regional ones?
Experts say the answer
depends on a lot more than
just cost and efficiency.