50 DC VELOCITY DECEMBER 2018 www.dcvelocity.com
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across Australia. The company’s previous, decentralized
approach to managing transportation meant that each
branch had its own process for utilizing the company’s fleet
and its external partner network. Trucks were utilized to
varying degrees of efficiency, and employees handled route
planning and scheduling with varying degrees of skill and
effectiveness. Costs fluctuated. Managers
knew there was room for operational
improvement and cost savings.
With the help of Descartes reseller
Bestrane, Coates Hire implemented the
tion network. Company leaders say the change has transformed Coates Hire’s transportation planning and delivery
operations, enabling it to better utilize existing resources,
streamline and improve customer service across multiple
branches, reduce external transportation spending, and cut
back on the number of transportation planners required
nationwide.
“We are better equipped with optimized mapping of
routes, timing and kilometer measures, and up-to-the-
minute tracking of our deliveries to ensure that every
movement is efficient and [an] effective use of our resourc-
es,” says Adam Welch, Coates Hire’s group manager of
transport logistics. “Combined with more effective use of
external transport partners, the system is also making trans-
port more cost effective for Coates Hire.”
ROLLING IT OUT
Coates Hire deployed the Descartes
combined transportation management/
route planning solution at its Brisbane,
Queensland, branch in late 2017 and
began to roll out the system nationally
this year. Upgrades and enhancements
are ongoing—and as for improvements,
company leaders say the sky’s the limit.
“A seamless customer service experience, where Coates
Hire drivers are delivering Coates Hire equipment, means
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IT IS ONE OF 15 MILLION
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THIS IS NOT
A PARCEL