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CHEP. Once it got the call, the CHEP
team swooped in to discuss the problem
with its client and demonstrate its 40-
by 24-inch pooled (shared) half-pallet
solution.
To see how the unit would stand up to
real-world conditions, Jel Sert conducted a
trial run with CHEP’s half pallet. The tests
convinced it that consistency matters: In
the trials, the CHEP half pallets delivered
marked operational efficiencies compared
with the inconsistent recycled half pallets
Jel Sert had been using, the company says.
With Jel Sert fully on board, the two companies began the process of implementing
the new half-pallet solution.
“The trial was a natural [outgrowth] of
our fantastic long-term business relation-
ship,” said Michael Martinez, vice presi-
dent of customer service and distribution
for Jel Sert, in prepared remarks. “CHEP
is a provider of choice for Jel Sert and has
been over the last decade. CHEP continues
to be a strategic partner in providing multi-
faceted solutions [to] internal and external
supply chain challenges.”
Incorporating CHEP’s pooled 40- by
24-inch half pallets into its supply chain
proved to be a smart move on Jel Sert’s
part. During the past two years, the food
and beverage maker has not only eliminat-
ed shipping-related product damage but
also achieved 100-percent complaint-free
status. The new platform also hit the mark
where aesthetics are concerned. “CHEP’s
half pallet completes the professional
appearance of our products and shows as
a display-ready pallet for our retailers,”
Martinez said.
The benefits aren’t limited to happy
customers, however. The company has
realized sustainability gains as well. By
switching to CHEP’s pooled pallets, Jel Sert
slashed its carbon footprint, eliminating
nearly 100,000 pounds of carbon dioxide
emissions and almost 130,000 pounds of
solid waste.
JEL SERT IS KNOWN AS A MAKER
of “fun foods” like the iconic Fla-Vor-Ice freezer pops, but there was nothing
fun about the recycled half pallets it was
using to ship products to retailers. The
shipping platforms the Chicago-based
food and beverage maker was using
were of inconsistent quality and didn’t
offer enough top deck coverage, which
resulted in product damage during
shipping. Retailers began to complain
about the damage as well as the platforms’ unsightly appearance—the half
pallets simply didn’t look appealing as endcap (end-of-aisle) displays in
stores.
In hopes of finding a better half-pallet solution, Jel Sert turned to
one of its long-time business partners, global pallet-pooling specialist
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60 DC VELOCITY FEBRUARY 2018 www.dcvelocity.com
Complaints about product damage led food and beverage maker Jel Sert to seek out a sturdier
shipping platform. A switch to CHEP’s pooled half pallets brought an end to the problem.
The damage is (no longer) done
