DC Velocity - January 2014

Balemaster® balers put more green in your pocket.

If you are not baling your waste now, or if you are baling manually, then you’re spending too much time handling empty cardboard boxes. Balemaster® balers can do the work for you. Balemaster® wide-mouth auto-ty balers send money to your bottom line in many ways. Here are just two:

1. Conventional hand tying takes 7 to 10 minutes per bale. But Balemaster® auto-ty balers process cardboard waste into a dense bale that is automatically and securely tied in less than 30 seconds.

2. Balemaster® balers produce bales with the highest density per cubic foot.

So there’s more material per volume than any other baler. This reduces annual baling wire costs and maximizes recycling revenue per load.

Balemaster® balers are engineered to save energy, improve efficiency, reduce wire usage, and lower maintenance costs. Being green is good business. But pocketing green is even better.

Don’t crunch the numbers any other way.

62 DC VELOCITY JANUARY 2014 www.dcvelocity.com
products and services? Certainly, it
helps them expand their business if
they can bid on the entire project,
not just the forklift purchase, says
Crown Equipment’s Mozer. But it
also strengthens the relationship
dealers have with their customers,
reinforcing the dealers’ role as “trust-
ed advisers,” he adds.

Nontraditional “extras” are a nat-
ural outgrowth of the lift truck deal-
ers’ culture of service, says Yale’s
Pfleger. “Our dealers do more than
just sell ‘iron.’ They provide addi-
tional value to the customer, and we
feel customers appreciate that and
want to continue to do business with lift
truck brands and dealers that provide
value and move their business forward,”
he says. Furthermore, this commitment
to service sets dealers apart from the
competition that may just provide the
product.

Associated’s Romano views the ques-
tion from an evolutionary standpoint.
“Throughout the years, our customers’
needs have continuously evolved, which
has required us to search for unique solu-
tions,” he says. Many customers view the
purchase of lift trucks and related prod-
ucts as a tactical—rather than a strate-
gic—decision, a change in perception
that has contributed to the commoditiza-
tion of the lift truck industry, he contin-
ues. “Therefore, in order to remain a val-
ued partner in our customer’s supply
chain, we had to enhance our approach to
the market and provide our customers
with long-term strategic solutions that
will help them operate at a high efficien-
cy level.”
What about the customers? How do
they benefit from purchasing nontradi-
tional products from a lift truck dealer, as
opposed to a traditional vendor or con-
sultant? “Having a one-source provider
helps ensure that everything works well
together without negatively impacting
productivity levels and warehouse flow,”
Mozer says. “We can tell customers, based
on their operations, what forklifts would
work best in their environment. … We
can also work with customers to figure
out the best layout and racking and shelv-
ing systems to install. It’s about ensuring
the customer gets the maximum efficien-
cy and performance possible with the fleet
and the facility they have.”
Ultimately, says MCFA’s TePastte, it’s
about reliability and trust over the long
term. “A customer’s decision to purchase a
forklift extends beyond how well a piece
of equipment initially fits into a fleet,” he
says. “Customers want to know that deal-
ers will assist them long past their initial
purchase with proactive and technology-
driven solutions to benefit their entire
material handling operations.” ;