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THE 3;IN;1 SOLUTION
DWS: DIMENSIONING WEIGHING SCANNING
Logistics technology provider Cargo Chief
Inc. has launched two software products to
help third-party logistics service providers
(3PLs) digitally book loads for their shipper
customers and then track those loads with
real-time location data, the company said.
Millbrae, Calif.-based Cargo Chief
announced its “C4” carrier integration
platform, saying the tool can help 3PLs find
a match between their shipper customers’
freight loads and capacity that may exist
within that 3PL’s own carrier network but
is “hidden” by inefficient communication
processes like phone calls and e-mails.
The C4 platform—an acronym for
“Cargo Chief Carrier Capacity”—provides
visibility within the carrier network to
find current—and future—capacity, and
provides options for booking a load on
the spot, the firm says. 3PLs can also use
the platform to access Cargo Chief’s own
network of 4,500 carriers.
Cargo Chief enlisted those carriers in its
network when it started out as a freight
brokerage in 2012. The firm eventually
relinquished its brokerage license and transitioned to a pure technology provider,
Cargo Chief founder and CEO Russell
Jones said in a phone interview.
The second product announced by Cargo
Chief is the “Booking Assistant,” a software
tool that automatically validates carriers’
insurance and safety ratings, then provides
load visibility with real-time location tracking, the company says.
Together, the two software tools can
generate gains in productivity and revenue
for 3PLs and freight brokers by automating
the process of matching loads with trucks,
executing the transactions, and monitoring
and managing every shipment, Jones said.
Those capabilities can improve employee
productivity and efficiency, he said.
Cargo Chief compiles its data by requesting digital access to a service provider’s
capacity record on behalf of the 3PL or
brokerage subscribed to C4, Jones said.
Most of the providers comply with the
request, since carriers stand to gain addi-
tional business by sharing that information
and Cargo Chief pledges not to share the
data with competitors, he said.
In addition to plugging the data
into a searchable database, the firm
also applies artificial intelligence
tools, such as predictive analytics
that can forecast when capacity will
open up in a given lane and a pricing algorithm that can predict the
cost of moving future loads, he said.
Access to the data also helps users
find backhaul capacity, locate alternate carriers when the initial provider drops out with a mechanical issue, and handle the vetting
of insurance coverage and safety
records, the firm says.
Cargo Chief announced C4 on
April 4.
Cargo Chief launches freight booking software for 3PLs
For the second consecutive year, C.H. Robinson has recognized
several North American truckload contract carriers for outstanding
service. Winners of the company’s 2017 Carrier of the Year awards
include Agristar LLC (owner-operator); Jose Manuel Amaya Araniva
(fleets of 2–10 trucks); Skymile Logistics Inc. ( 11–50 trucks); Pope
Trucking Inc. (51–100 trucks); A.N. Webber Inc. (101–300 trucks);
Cargo Transporters Inc. (301–999 trucks); and Melton Truck Lines Inc.
( 1,000+ trucks).
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