DC Velocity - June 2019

B ig da t a an al y tics ’ g r o wing p ai ns

Si
x
y
ears
ag
o,t
h
eter
ms
“b
ig
d
ata”
a
nd
“a
nal
yti
cs”
wer
e
ub
iq
uit
o
us
—
ake
y
p
art
ofe
ver
y
c
onf
ere
nc
e,
we
bi
nar,
an
dtr
ad
e
pu
bl
icat
io
n.O
n
e
b
o
oke
v
en
pr
o
clai
me
dt
h
atit
wo
ul
d
“tra
nsf
orm
h
o
ww
eli
ve
,
wo
rk,
an
dt
hi
nk.
” 1
B
utt
hat
has
y
ett
o
ha
p
pe
n.
Wh
iles
o
me
co
m
pa
ni
es
ha
ve
m
ad
e
great
stri
dest
ow
ar
d
har
nessi
n
gt
he
p
ow
er
ofb
ig
d
ata,
m
an
y
ot
hers
are
stillstr
u
g
gli
ng
.

A
ne
wst
ud
y
b
y
D
C VE L
O
CIT
Y’ssi
ster
p
ub
lica
tio
n,
C
S
CM
P’s
S
u
pp
ly
C
ha
in
Qu
arterl
y,
off
erss
o
mei
nsi
g
htsi
nt
ow
h
y
t
hat
mig
ht
be
a
n
dw
hatt
h
ef
utur
e
ma
y
h
ol
d.
Here
’s
al
oo
kat
so
m
eo
fth
efi
n
di
ngs
.

I
mple
m
entati
ons
are
up

Th
e“
Se
c
on
d
A
nn
u
al
Bi
gD
ata
A
nal
yti
cs
St
ud
y
”
f
o
u
nd
th
att
he
n
u
mb
er
ofc
o
m
pa
nies
c
on
d
uct
in
g
bi
g
dat
aa
nal
yti
cs
pr
oje
ctsi
ncr
ease
dsi
g
nifi
ca
ntl
y
i
n
201
8
o
vert
he
pr
ev
io
us
y
ear.